Better Your Brand

Author: Movement Mortgage

BYB is a podcast for all Sales leaders to learn practical skills to grow their social media and engage their audience through digital marketing.
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Language: en

Genres: Business, Marketing

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Know Your Audience
Episode 2
Wednesday, 25 November, 2020

Jeff sits down with Jenn Bates and Emily Klempel of Movement Mortgage's Social Media and Communications team to discuss how to figure out who your target audience is, how to use analytics to narrow your marketing focus and tips on how to create content. Tools we discuss: Hootsuite, Sprout Social, Canva, Adobe Spark, iMovie, Inshot, Adobe Rush Other resources: Social Media Today - https://www.socialmediatoday.com/ Keywords Everywhere - https://keywordseverywhere.com/ Google Trends - https://trends.google.com/trends/ Questions to help find out who your target audience is: https://www.bizjournals.com/bizjournals/how-to/marketing/2020/10/20-questions-to-ask-yourself-that-will-improve.html