Growth Sessions: eCommerce Advertising

Author: Perpetua

Join Adam Epstein, Perpetua's VP of Growth, as he goes deep with industry leaders on key trends shaping the eCommerce industry.
Be a guest on this podcast

Language: en

Genres: Business, Entrepreneurship, Marketing

Contact email: Get it

Feed URL: Get it

iTunes ID: Get it

Trailer:

Get all podcast data

Listen Now...

Andrew Lipsman, Insider Intelligence: The future of retail media | Growth Sessions Podcast
Episode 8
Wednesday, 12 April, 2023

In this episode Adam chats with Andrew Lipsman, Principal Analyst at Insider Intelligence about his four pillars of growth for brands in 2023. They discuss retail media moving up the funnel into new formats, and how to best deliver digital experiences and advertising to shoppers when they are in a shopping mindset. Andrew also shares his predictions for offline attribution and the emergence of partnerships between publisher networks with ample inventory opportunities.