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676: The key strategy question most boards do not answer, and cannot answer
Wednesday, 12 August, 2026
Porsche just announced workforce cuts because of dropping sales in China. Every board reads that as an operations problem. It isn't. It's a risk problem — and it's the wrong risk almost every board is looking at. Here's what nobody asks in the boardroom: once a strategy is successfully implemented, what new risk did it just add to the business? Not the risk of getting there. The risk of what you've built once you have. That's the question 99% of boards never answer, because most don't have a way to see it.In this video I walk through how we use Michael, our internal AI, to build a digital clone of a company, plot its actual risk and return position against the efficient frontier, and test what a proposed strategy does to that position before a single dollar moves. I use Porsche as the live example: what happens to their risk profile if they cut back cautiously versus if they fully rebalance toward EV and the Americas. This isn't a theoretical framework. It's portfolio modeling — the same logic that governs a diversified investment portfolio — applied to a company's revenue streams and cost base. Correlated streams add risk. Diversified ones don't. Most executive teams have never plotted their own business this way, which means most boards are approving strategy without knowing if it moves them toward more return for the same risk, or just more risk they haven't priced. If you sit on a board, run a strategy function, or advise one, this is the question you should be asking before the next planning cycle — not after. Free resource library. Choose the one that fits you: → Business leaders, consultants, and serious operators (strategy, leadership, executive presence): https://specialoffers.firmsconsulting.com/leaders → Authors and online business owners (growing your brand and business): https://specialoffers.firmsconsulting.com/builders Free newsletter for corporate leaders: http://www.firmsconsulting.com/gift Download our resume template: http://www.firmsconsulting.com/resumepdf
