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Content Inc. - The PodcastAuthor: Joe Pulizzi
Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Podcast creator Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences...then they can sell whatever they want. Each podcast contains one inspirational idea that can change your business - all in less than 10 minutes per episode. Language: en Genres: Business, Entrepreneurship, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Knowing When a Chapter Is Ending (Pausing this Podcast)
Episode 528
Monday, 5 January, 2026
How do you know when it's time to move on, even when nothing looks broken? In this final episode of Content Inc. (for now), Joe reflects on how chapters in our lives and careers often end quietly, without a clear signal. He explores why so many capable people stay in roles that no longer fit, how loyalty can turn into a trap, and why understanding the system and chapter you're in is critical to knowing what comes next. Joe also shares why he's choosing to pause the Content Inc. podcast and what he's thinking about as he enters what he's calling his "third chapter." This episode is about awareness, agency, and giving yourself permission to pause without burning everything down. In This Episode, Joe Covers: Why most people don't struggle because they're in the wrong chapter, but because they don't realize a chapter has ended The difference between external endings and quiet internal shifts Why successful people often stay too long in roles that no longer fit How loyalty to past identities and expectations can hold us back What we can learn from Michael Jordan about closing chapters and starting new ones Why chapters later in life require different rules than earlier ones The importance of understanding the system and stage you're currently in Why a pause is not quitting, but a way to regain clarity and agency Joe's decision to pause the Content Inc. podcast and what that means going forward Key Takeaway You don't need a dramatic ending to begin a new chapter. Often, the most important step is simply recognizing where you are in the story and whether the role you're playing still fits. A Question to Sit With What are you continuing right now because it still works, even though it no longer fits? Final Note This is the final episode of Content Inc. for now. Thank you for listening, and for trusting Joe with your time over the years. If this episode resonates, share it with one creator who is doing too many things out of habit instead of intention. If you want more insights every Friday morning, subscribe to Joe Pulizzi's Tilt newsletter at https://www.thetilt.com/. Get Joe Pulizzi's new book Burn the Playbook: https://www.joepulizzi.com/books/burn-the-playbook/
