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Content Inc. - The PodcastAuthor: Joe Pulizzi
Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Podcast creator Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences...then they can sell whatever they want. Each podcast contains one inspirational idea that can change your business - all in less than 10 minutes per episode. Language: en Genres: Business, Entrepreneurship, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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The Misogi Quarter (524)
Monday, 1 December, 2025
In this episode, Joe breaks down the idea he shared during his MarketingProfs keynote — why creators don't need another tactic or another tool, but a focused ninety-day challenge that forces clarity, momentum, and real progress. It's called the Misogi Quarter. Joe explains where the idea came from, why creators desperately need it right now, and the simple system for choosing and completing a Misogi that actually changes your identity as a builder. What Joe Covers in This Episode 1. The MarketingProfs Moment Joe reflects on his recent keynote in Boston — a talk unlike anything he's given before — and how the concept of the Misogi resonated deeply with marketers and creators who are feeling scattered and overwhelmed. 2. What a Misogi Really Is A Misogi is traditionally the one "almost impossible" challenge you choose each year. Joe explains why creators don't need annual heroics…they need a concentrated season of focus. 3. Why a Misogi Quarter Works Creators today are overloaded with choices and distractions. A ninety-day Misogi cuts through the noise: One clear goal One finish line One season of intense focus One accountability partner 4. How to Pick the Right Misogi Joe shares examples of goals that work — and ones that don't. The key is specificity, measurable outcomes, and meaningful discomfort. 5. The Weekly Rhythm Success comes from a simple cadence: plan, execute, measure, and adjust. Joe explains how to structure your week so the Misogi gets your best energy. 6. Why Identity Is the Real Reward Completing a Misogi Quarter isn't about checking a box. It's about becoming the kind of creator who finishes. The confidence and momentum you build shape everything that comes next. Key Takeaways Big breakthroughs come from focused quarters, not scattered years. A Misogi must be specific, uncomfortable, and measurable. Guard your time. Make the Misogi the appointment you never reschedule. Accountability is essential. Tell one person. The identity you create in ninety days matters more than the project itself. Links Misogi Guide download If you want more insights every Friday morning, subscribe to Joe Pulizzi's Tilt newsletter at https://www.thetilt.com/. Get Joe Pulizzi's new book Burn the Playbook: https://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Content Inc. here - https://www.contentinc.io/
