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Brand GroupiesLaunched in 2018 by Brand Groupies Founder & CEO Carey Balogh, this podcast shines a spotlight on the ultimate insiders - the brand groupies - powering the ever-evolving built world. Author: Carey Balogh
Launched in 2018 by Brand Groupies Founder & CEO Carey Balogh, this podcast shines a spotlight on the ultimate insiders - the brand groupies - powering the ever-evolving built world. Each episode dives into the stories, passion, and creativity driving national leaders in architecture, design, real estate, and beyond. As a women-owned strategic communications agency, we've spotlighted visionary executives for over a decade, leveraging Social Media, Public Relations, and Podcasting as an interconnected ecosystem to build brand visibility and drive business growth. We make our clients impossible to ignore. www.brandgroupies.com Language: en Genres: Business Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Special LIVE Episode with Labor Lounge Podcast
Episode 70
Tuesday, 7 October, 2025
In this special episode, Labor Lounge Podcast and Brand Groupies Podcast go LIVE from the 11th Annual Women Business Leaders Forum by NJBIA. Labor Lounge Hosts Anthony and Cyndie are joined by powerhouse podcast producers Carey Balogh and Lauren Sleeman of Brand Groupies for a behind-the-scenes look at how the podcast is made - and why podcasting is a powerful tool for brand visibility, business development, and executive thought leadership.https://eascarpenters.org/https://cctmarketing.org/https://brandgroupies.com/00:00 – Opening welcome to the Labor Lounge LIVE session01:26 – Cyndie introduces the hosts and Brand Groupies team02:43 – Anthony promotes upcoming podcast guests and platforms03:54 – Carey shares how Brand Groupies podcast began05:25 – Lauren explains why podcasting is the new PR06:31 – Cyndie describes how she met Brand Groupies and started the show08:33 – Anthony talks about challenges and benefits of launching a podcast09:53 – Lauren explains how Brand Groupies handles production for clients11:07 – Carey emphasizes consistency and social media amplification12:51 – Lauren reveals the “dirty little secret” of podcast guesting14:09 – Cyndie and Anthony share what recording days are like16:05 – Advice for anyone considering starting a podcast17:35 – Brand Groupies’ success stories and podcast performance18:49 – Audience Q&A: cost, ROI, and marketing benefits25:23 – Closing discussion on using podcasts to grow your brand
