 |
Brand GroupiesLaunched in 2018, the Brand Groupies Podcast features inspiring leaders who have spent their careers working with AEC brands to create buzz and fuel business growth as part of our AEC Buzz Makers series. Author: Carey Balogh
Launched in 2018, the Brand Groupies Podcast features inspiring leaders who have spent their careers working with AEC brands to create buzz and fuel business growth as part of our AEC Buzz Makers series. Hosted by Brand Groupies Founder & CEO Carey Balogh, our mission is to amplify the brand groupies behind AEC industry brands who are leading the way into the future in an ever-evolving industry. Brand Groupies is a women-owned strategic communications agency serving the built industry. We partner with national brands in commercial architecture, design, real estate, and beyond. www.brandgroupies.com Language: en Genres: Business Contact email: Get it Feed URL: Get it iTunes ID: Get it |
Listen Now...
Special LIVE Episode with Labor Lounge Podcast
Episode 70
Tuesday, 7 October, 2025
In this special episode, Labor Lounge Podcast and Brand Groupies Podcast go LIVE from the 11th Annual Women Business Leaders Forum by NJBIA. Labor Lounge Hosts Anthony and Cyndie are joined by powerhouse podcast producers Carey Balogh and Lauren Sleeman of Brand Groupies for a behind-the-scenes look at how the podcast is made - and why podcasting is a powerful tool for brand visibility, business development, and executive thought leadership.https://eascarpenters.org/https://cctmarketing.org/https://brandgroupies.com/00:00 – Opening welcome to the Labor Lounge LIVE session01:26 – Cyndie introduces the hosts and Brand Groupies team02:43 – Anthony promotes upcoming podcast guests and platforms03:54 – Carey shares how Brand Groupies podcast began05:25 – Lauren explains why podcasting is the new PR06:31 – Cyndie describes how she met Brand Groupies and started the show08:33 – Anthony talks about challenges and benefits of launching a podcast09:53 – Lauren explains how Brand Groupies handles production for clients11:07 – Carey emphasizes consistency and social media amplification12:51 – Lauren reveals the “dirty little secret” of podcast guesting14:09 – Cyndie and Anthony share what recording days are like16:05 – Advice for anyone considering starting a podcast17:35 – Brand Groupies’ success stories and podcast performance18:49 – Audience Q&A: cost, ROI, and marketing benefits25:23 – Closing discussion on using podcasts to grow your brand
