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Add To Cart: Australias eCommerce ShowAuthor: Nathan Bush
Add To Cart is Australias leading eCommerce podcastHosted by eCommerce expert Nathan Bush, this show express-delivers insights, strategies, and stories from the frontlines of online retail. Tune in every Monday for deep-dive interviews with eCommerce leaders, and every Friday for our signature 'Checkout' episodes - quick, actionable takes on whats trending in eCommerce, retail, and digital marketing.If you're growing a Shopify store, leading a retail team, or just trying to stay one step ahead, Add To Cart helps you stay sharp, confident, and up-skilled without the guesswork. 500 episodes and counting Join our free eCommerce community, newsletter, and courses at addtocart.com.au Hosted on Acast. See acast.com/privacy for more information. Language: en Genres: Business, Entrepreneurship, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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How to Build a Brand That Doesn’t Need Discounts #609
Episode 609
Thursday, 26 March, 2026
Danielle Pearce, founder of Merry People, has avoided discounting for over a decade. In more than 12 years of building her premium gumboot brand, she hasn’t run a single sale. Not once.By making pricing part of the brand, she removed hesitation. By attracting the right customers, she built loyalty instead of chasing volume. And by backing it all with a product that holds its own, she made full price feel justified, not risky.In today's Playbook:How Merry People built a premium brand by never discounting in over 12 yearsWhy removing promotions can actually increase trust and conversionHow discounting shapes the type of customers your brand attractsWhy the best brands break free from the promotional calendarAnd what it takes to build a product that can hold full price long-termConnect with DannyExplore Merry PeopleMerry People’s main episodeCulture King’s main episodeOutland Denim’s main episodeSMS us to request a guest!Support the showWant to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul.Connect with Nathan BushContact Add To CartJoin the Community
