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Foodpreneur with Chelsea FordAuthor: Chelsea Ford
Imagine a food, drink & pet food packaged goods industry where both small and large players coexist on a level playing field, consumers have choice, theres integrity in what theyre buying and they experience innovative, sustainable products.In this weekly podcast, hosted by founder, award-winning coach, consultant & CPG advocate, Chelsea Ford, you'll hear interviews with incredible founders and hard-to-reach industry specialists as well as practical and actionable content that directly supports your food, drink & pet food CPG business to grow, become more profitable and thrive.Learn more at www.chelseaford.com . Language: en-au Genres: Business, Entrepreneurship, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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#159 What Investors Want to Hear. Lessons from a CPG Investor Hub Winner.
Episode 159
Wednesday, 15 April, 2026
Send us Fan MailShe was hyperventilating backstage. Her cards went everywhere. She ran over time. She was ready to congratulate someone else when they announced the winner.That winner was Theresa Dang from SUP Foods. Theresa won the inaugural CPG Investor Hub pitch competition at Foodpreneurs Festival 2025.SUP Foods is Asian freeze-dried soup cubes inspired by Theresa’s family's greenhouses in Vietnam. Before SUP Foods, Theresa had no food industry background, had never pitched to investors, and was up against founders with major retailer listings and corporate pedigree. In episode 159 of the Foodpreneur with Chelsea Ford podcast, Theresa gets into what it really takes to build a food brand from the ground up while working full-time and what happens when you back yourself publicly, even when every nerve in your body is telling you not to.Don't miss this episode — you'll learn:💡 What the CPG Investor Hub investors told Theresa about business structure, trademarks, and getting investor-ready🤝 What happened after she was crowned the winner and what she walked away withThis episode of Season 17 is brought to you by NFTC – The Natural Foods Trading Company. If you're a growing food brand navigating that tricky middle phase—scaling up, maybe landing your first major retailer, figuring out how to buy smarter—NFTC is worth knowing about.The CPG Investor Hub returns at Foodpreneurs Festival 2026. Applications are open now at foodpreneursfestival.com.LINKS & RESOURCES:SUP Foods websiteNFTC websiteNFTC LinkedIn pageYour Free Pitch PlanBecome A Foodpreneurs Festival InsiderGrab Your Foodpreneurs Festival TicketChelsea Ford Co. Industry NewsletterSeason 17 with NFTCSeason 17, out now, is brought to you by NFTC – The Natural Foods Trading Company.If you're a growing food brand navigating that tricky middle phase—scaling up, maybe landing your first major retailer, figuring out how to buy smarter—NFTC is worth knowing about.They're a mid-tier ingredient supplier specialising in natural wholefoods: nuts, dried fruits, herbs, spices, seeds, and more. Small enough to offer lower minimums and genuine flexibility, but backed by serious sourcing capability and a team that actually knows its range inside out.Think of them as the ingredient partner that grows with you—not one you'll outgrow.Check them out at nftc.com.au
