The SalesStar Podcast

Author: SalesTechStar

The SalesStar Podcast, hosted by SalesTechStar serves to feature the best of B2B and Technology Sales!
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Episode 234: Evolving Standards In B2B Sales and Marketing: with Kimberly Gordon, Senior Vice President of Marketing at People.ai
Episode 234
Wednesday, 25 February, 2026

Kimberly Gordon, Senior Vice President of Marketing at People.ai spoke about the evolving roles and standards redefining B2B SaaS sales and marketing in this episode of the SalesStar Podcast:Key topics covered:How martech and salestech is impacting B2B SaaS sales and marketing team structuresEvolving standards and roles redefining B2B sales and marketing Generative AI and the future of salestech, martech