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Product Momentum PodcastGlobal Product & Software Development Company Author: ITX Corp.
Amazing digital experiences dont just happen. They are purposefully created by artists and engineers, who strategically and creatively get to know the problem, configure a solution, and maneuver through the various dynamics, hurdles, and technicalities to make it a reality. Hosts Sean and Paul will discuss various elements that go into creating and managing software products, from building user personas to designing for trackable success. No topic is off-limits if it helps inspire and build an amazing digital experience for users and a product people actually want. Language: en-us Genres: Business, Management, Technology Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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133 / From Positioning to Sales Pitch: How to Make the Buying Process Easier, with April Dunford
Episode 133
Tuesday, 30 April, 2024
As the saying goes, not to decide is to decide. And, as April Dunford explains in this episode of Product Momentum, ‘not to decide’ — that is, the customer’s own inability to make a decision — swipes 40-60% of the average B2B salesperson’s revenue pipeline. (source: The JOLT Effect, by Matthew Dixon). B2B selling is … The post 133 / From Positioning to Sales Pitch: How to Make the Buying Process Easier, with April Dunford appeared first on ITX Corp..
