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Private Equity FuncastAuthor: Jim Milbery and Devin Mathews
Hosted by Devin Mathews and Jim Milbery, partners at ParkerGale Capital, a middle-market private equity group. This bi-weekly show is a lively discussion of the uses of technology to improve business operations for companies with less than 100 million in revenue. Language: en Genres: Business, Technology Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Exit-Ready Marketing: Shiv Narayanan on Making Marketing Measurable in PE-Backed Companies
Tuesday, 10 June, 2025
Paul Stansik sits down with Shiv Narayanan—founder of How to SaaS and author of Exit-Ready Marketing—to break down what most private equity firms and portfolio companies get wrong about marketing. They explore how to make marketing a measurable, scalable lever for value creation, from diligence to exit. Shiv shares the frameworks he's used across countless engagements to tie marketing strategy, budget, and team structure to real business outcomes. If you’re tired of vague brand goals and unaccountable spend—or you’re just trying to figure out what “good marketing” looks like in a PE context—this episode gives you the language, metrics, and mindset to make marketing work like a growth function.
