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Female emPOWERED: Winning in Business & LifeAuthor: Christa Gurka, MSPT, NCPT- Health and Fitness Business Strategist
A podcast for female boutique fitness, wellness and physical therapy small business owners who want expert insights and honest conversations about what it means to show up, thrive, and of course GET PAID. Language: en-us Genres: Business, Entrepreneurship, Health & Fitness Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Episode 313: What to know if you are hiring a digital marketing agency
Episode 313
Tuesday, 18 November, 2025
Thinking about hiring a marketing agency for your boutique fitness or wellness business? In this episode, Christa Gurka shares exactly what you need to know before you spend a single dollar on paid ads.Christa breaks down the essential marketing metrics and strategies every studio owner should understand — from CPC, CPA, and CAC to lifetime value (LTV) and conversion rates — so you can make informed decisions and avoid wasting money.Whether you run a Pilates studio, yoga studio, or private-pay PT clinic, this episode will help you become confident in your marketing conversations, know what red flags to watch for, and understand how to measure real results from your ad spend.👉 Listen in to learn:What marketing agencies can and can’t fix for your businessThe biggest red flags when hiring an agencyThe difference between CPC, CPA, CAC, and LTV (and why they matter)How to calculate your ideal marketing budget based on annual revenueHow to know when you’re ready to run paid adsWhy strong backend systems and offers matter more than ad creativeHow to track conversions and optimize your ad funnelThe importance of owning your data and understanding key metricsIf you’ve ever felt confused about marketing terms or unsure if your ads are actually working, this episode will give you the clarity and confidence you need to take control of your marketing strategy.🔗 Resources & Links Mentioned:Free Marketing Metrics Cheat Sheet: www.christagurka.com/marketingmetrics Get Christa’s simple guide to understanding marketing terms, calculating key numbers, and evaluating your ad performance.Join the Fit Biz Community: Learn the business, leadership, and financial skills that help boutique fitness owners scale profitably — for just $99/month.Visit www.christagurka.com for upcoming programs launching in 2026 designed to help you build smarter, more profitable businesses.💡 Key Takeaway:A marketing agency can amplify what’s already working — but it can’t fix unclear messaging, broken systems, or a weak offer. When you understand your own data and metrics, you stay in control of your ROI and your growth.🔍 SEO Keywords:marketing agency for fitness studios, boutique fitness marketing, how to hire a marketing agency, marketing metrics for Pilates studios, paid ads for wellness businesses, CAC and LTV explained, Christa Gurka podcast, Fit Biz Strategies, Female emPOWERED podcast
