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Louder Than Words with John BoniniWhy do certain brands and creators become your favorite while others are forgotten. Author: John Bonini
Why do certain brands and creators become your favorite while others are forgotten? Why do they seem to effortlessly garner so much more attention than everyone else? Turns out, its not the tactics. Theyre using the same tools and doing the same things as the rest of us. So, whats the difference? Since 2015, Louder Than Words has hosted the worlds most prolific marketers and creators to explore how they cut through the noise to build unforgettable brands. Hosted by John Bonini. Language: en Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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#48 | Eddie Shleyner | The Most Personal is The Most Creative
Episode 48
Wednesday, 1 May, 2024
In this episode, John catches up with old friend and copywriting savant, Eddie Shleyner. Eddie is the founder of VeryGoodCopy where he has built up a massive audience and profitable personal brand using primarily 2 mediums –– blog posts (what Eddie calls micro articles) and email. Things discussed in this episode: Teaching yourself a new skill can be done through creating personal projects and writing about what you're learning.Adapting content for different mediums requires adjusting the narrative, word count, and technique to fit the platform's parameters.Authenticity and personal stories can resonate with readers and help build a strong connection with the audience.Choosing the right format for your content, whether it's micro articles, videos, or podcasts, can allow your work to shine and attract the right audience.Timestamps(00:00) - Introduction (02:07) - Starting Very Good Copy (07:20) - Sharing Very Good Copy (09:12) - Adapting Content for Different Mediums (11:28) - Learning About Himself and His Creative Process (14:24) - Starting Point for New Pieces (15:56) - Writing on the Phone (23:02) - Authenticity and Connecting with Readers (25:29) - Choosing the Right Format (25:55) - Writing about Moments (27:18) - Breaking Down the Wall (29:56) - The First Resonating Piece (33:07) - Lessons from Not Getting Hired (38:40) - The Impact of Not Getting the Job (40:10) - Making AI Personal (49:32) - Curating a Book Riverside is offering a 15% discount to Louder Than Words listeners. Just visit riverside.fm and use the code LOUDER during checkout to lock in your discount.
