Marketing Corner

Author: Jen Montague and Casper Rouchmann

Marketing nerds Jen and Casper share their experiences (and mistakes) in all things Marketing.
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Language: en

Genres: Business, Marketing

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Episode 140: Let’s Get Hypothetical (Hypothetical)
Episode 140
Tuesday, 3 February, 2026

Let's get into hypotheticalsLet me hear your budget talk, your budget talkIn this episode, we ask a hypothetical, yet revealing question:If you had to shift 20% of your marketing budget tomorrow, where would it come from and where would it go?Let’s get hypothetical, hypothetical.We cover:Why “low-intent” spend is getting far more budget than it deservesWhere experimentation should really live (and why most teams dont 'protect it)Why content, AI search visibility, and brand building deserve more money — even when they’re hard to measureWhy optimising for MQLs is still one of marketing’s favourite self-inflicted woundsLets challenge some sacred cows to focus on how buyers buy - not what looks good in a dashboard.