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Digital Marketing DiveA podcast about digital marketing from two people who live it daily. Author: Seth Goldstein & Friends
The Digital Marketing Dive podcast is a interview podcast about digital marketing. Every month we talk about the latest happenings in the digital marketing space. Language: en Genres: Business, Entrepreneurship, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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Using Podcasting As A Marketing And Branding Tool
Episode 9
Thursday, 11 December, 2025
Welcome to the final episode of season four of Digital Marketing Dive! In this episode, hosts Seth Goldstein and Brian Griffiths dive into the real power of podcasting as a marketing and branding tool. They break down why podcasting isn’t a get-rich-quick scheme, but rather a strategic way to build your reputation, share your expertise, and create lasting evergreen content that can be repurposed across social media. Whether you’re looking to boost your brand, establish thought leadership, or simply connect with others in your field, Seth and Brian share their first-hand experiences—like using podcasts for networking, generating business opportunities, and leveraging interviews with industry leaders. They also get real about the challenges of consistency, podcast production, and why authenticity beats polished perfection. Tune in for practical advice, honest insights, and a glimpse behind the scenes at how podcasting can help your business grow in ways you never expected. Let’s jump in! 00:00 "Building a Brand Through Podcasting" 04:04 "Podcasting's Long-Term Value" 06:31 "Podcasting Showcases Authority Authentically" 12:30 Podcasting's Evolution Through Time 15:02 Explicit Business Podcasts Explained 18:21 Promote Podcast with Repetition 20:27 "Consistency in Monthly Podcasts" 23:37 "Strange Times and Online Avoidance" 28:15 "Engaging Authentic Voice Matters" Find Seth Online: Links: https://social.sethgoldstein.me Coaching: https://podcastmastery.coach Community: https://www.skool.com/podcast-mastery/about LinkedIn: https://www.linkedin.com/in/sethmgoldstein/ Find Brian Online: Website: https://bstrongmarketing.com LinkedIn: https://www.linkedin.com/in/briandgriffiths/ Learn more about your ad choices. Visit megaphone.fm/adchoices
