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Author: Fergus OCarroll

Where marketers tell the stories behind the strategies that led to amazing campaigns.
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Language: en-us

Genres: Business, Management, Marketing

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The new book that makes the business case for creative effectiveness
Sunday, 22 February, 2026

The Effies and System1 have released The Creative Dividend. The book introduces tools to help marketers defend investment, improve work, and make advertising a more dependable driver of business growth. I talk with Effie CEO, Traci Alford, Effie CMO, Juliet Haygarth and System1 SVP, Andrew Tindall. Learn how to download the book for free.