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Author: Fergus OCarroll

Where marketers tell the stories behind the strategies that led to amazing campaigns.
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Planning for Effective Outcomes #2: How to build upon or challenge client briefs
Sunday, 3 May, 2026

In Ep#2 of our Effie series, Chief Strategy Officers share how they validate, build upon or challenge briefs from their clients. Will Grundy of adam&eveTBWA, E.T. Franklin of Publicis Media, Elizabeth Paul of Martin and Professor and best-selling Author, Marcus Collins join me. Thanks to Tracksuit (affordable brand tracking) for supporting this Effie series. www.gotracksuit.com