On Strategy Showcase

Author: Fergus OCarroll

Where marketers tell the stories behind the strategies that led to amazing campaigns.
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Language: en-us

Genres: Business, Management, Marketing

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Meet the team behind Amazon's ad strategy
Monday, 22 December, 2025

We talk about how the world's greatest e-comm site considers category entry points. Also about the story behind this year's holiday ads campaign, including Benedict Cumberbatch's 5-Star Ratings Theatre, and what the now full-funnel marketer is still trying to better understand. I'm joined by Chris Marchegiani, Head of Brand Planning Insights and Creative, and Garett Levy, Sr. Global Brand Planner.