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On Strategy ShowcaseAuthor: Fergus OCarroll
Where marketers tell the stories behind the strategies that led to amazing campaigns. Language: en-us Genres: Business, Management, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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The Insight that fueled the Irish National Lottery Campaign
Sunday, 18 January, 2026
A fantastic example of planning is the new Folk VML campaign for the Irish National Lottery. An insight, well produced, that followed three strategic pillars that actually make sense. Joining me are Enda Kelly, MD of Folk VML, Dublin and Karl Waters, Chief Creative Officer. A great conversation. Thank you both.
