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Author: Fergus OCarroll

Where marketers tell the stories behind the strategies that led to amazing campaigns.
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Planning for Effective Outcomes Ep#3: Lessons in Getting Underway
Sunday, 7 June, 2026

In Ep#3 of our Effie series, strategists share lessons on how they approach a new strategic initiative. Johnny Corpuz, Head of Comms Strategy at BBDO, Asmirh Davis, Partner and President at Majority, and Gunny Scarfo, Co-Founder at Nonfiction join me. Thanks to Tracksuit (affordable brand tracking) for supporting this Effie series. www.gotracksuit.com