On Strategy Showcase Author: Fergus OCarroll Where marketers tell the stories behind the strategies that led to amazing campaigns. Be a guest on this podcast Language: en-us Genres: Business, Management, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it Get all podcast data

Listen Now...

How Dr. Dre is putting swagger back in the Goodyear brand
Monday, 12 January, 2026

The new executive team discovered that while the 125 year-old brand is recognized, it's not well known. And in a category dominated by me-too products, it was time to reset the Goodyear brand. Built on the platform "tires worth bragging about," the campaign uses Dr. Dre's "Still D.R.E." to share the story of the brand's past and its pop culture presence. I'm joined by Taylor Grimes of Goodyear and Lindsey McNabb of BBH, NY.

We also recommend:

Online-Business Lounge - von Marit Alke
Marit Alke

The Angela Henderson Online Business Show
Angela Henderson

Fix My Insurance Agency
Billy R. Williams PhD: Insurance Agent guru, coach, and mentor

ConnectPodden
ConnectMedia

Unlocking Your Nonprofit Potential
Lauren Creagan

Der FUTURE CANDY Podcast - Mit Nick Sohnemann
FUTURE CANDY

Dream Employer
Produced by: Wiksze Logo

The High Rollers Club with Jennifer Smith & Humberto Garcia
The High Rollers Club

B2B Marketing Insider's Radio Show
Archive

Los Cataventos
Deivid Pires

Ecommerce Exchange
Eastside Co

This Is Legacy: Messaging, Marketing & Motherhood for Women Business Owners
Lindsey Johnson