On Strategy Showcase Author: Fergus OCarroll Where marketers tell the stories behind the strategies that led to amazing campaigns. Be a guest on this podcast Language: en-us Genres: Business, Management, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it Get all podcast data

Listen Now...

How this Grand Effie winner fought generics and held its price premium
Sunday, 22 March, 2026

In a category dominated by generics (60%) and fixated on ever-faster pain relief, Nurofen escaped the category's tropes with a message that connected with women in a deeper, more meaningful way. I'm joined by McCann London's CEO, Mel Arrow and Strategy Partner, Jocelyn Major. 

We also recommend:

Women In Leadership
Annemarie Cross - The Podcasting Queen

VISIONARIES
Dallin Nead

Power Your Purpose | Find More Meaning in Your Work & Business
Megan Accardo

Les 100 premiers jours
pierre-emmanuel de Certaines

Aylmer Anderson
Simon Anderson

Mantén a tu empresa en tiempos de crisis
Trending

Revenue Talks with Justin Keller
Drift

Marketing Mortgages | Social For Brokers
Chris Targett

Raising a Business Podcast
Suzy & Trevor Rounce

Edgard Monteiro
Edgard Monteiro

GDMS Marketing Podcast
Grassroots Digital Marketing Studio

The Biz Bar
Whitney Abraham & Olivia Miller