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On Strategy ShowcaseAuthor: Fergus OCarroll
Where marketers tell the stories behind the strategies that led to amazing campaigns. Language: en-us Genres: Business, Management, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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How Dr. Dre is putting swagger back in the Goodyear brand
Monday, 12 January, 2026
The new executive team discovered that while the 125 year-old brand is recognized, it's not well known. And in a category dominated by me-too products, it was time to reset the Goodyear brand. Built on the platform "tires worth bragging about," the campaign uses Dr. Dre's "Still D.R.E." to share the story of the brand's past and its pop culture presence. I'm joined by Taylor Grimes of Goodyear and Lindsey McNabb of BBH, NY.
