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Reinvent B2B Customer GrowthAuthor: Accenture Song
A series of conversations with senior B2B leaders exploring how winning organizations are transforming customer growth in today's dynamic marketplace. Each episode blends practical guidance with innovative strategies to help you grow your most valuable customer relationships. Discover how unified strategies, empowered buyers, AI-driven insights, and retention-focused approaches can help you transform your customer growth. Language: en Genres: Business, Management, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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RQI: From trusted adviser to B2B growth partner
Wednesday, 27 May, 2026
How do you turn a legacy brand into a modern customer growth engine? In this episode, Meta Karagianni talks with RQI Partners' SVP of Marketing, Russell Griffin, about aligning sales and marketing around the most critical customer relationships, using insight to shape joined-up strategies, and rebalancing from deal‑by‑deal selling to co-ordinated interventions to move buying group momentum and drive retention, expansion, and advocacy.
