Account-Based Marketing Author: MomentumABM Account-Based Marketing is a podcast designed as a collection of conversations with sales and marketing leaders, sharing thoughts and practical tips to growing your valuable customers. This podcast is brought to you by MomentumABM, a world-leading B2B growth consultancy and analyst firm. You can learn more at www.momentumabm.com Be a guest on this podcast Language: en Genres: Business, Management, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it Get all podcast data

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RQI: From trusted adviser to B2B growth partner
Wednesday, 27 May, 2026

How do you turn a legacy brand into a modern customer growth engine? In this episode, Meta Karagianni talks with RQI Partners' SVP of Marketing, Russell Griffin, about aligning sales and marketing around the most critical customer relationships, using insight to shape joined-up strategies, and rebalancing from deal‑by‑deal selling to co-ordinated interventions to move buying group momentum and drive retention, expansion, and advocacy.

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