502 EntrepreneursA Louisville podcast where business owners, creatives & side hustlers share raw stories keeping it local, real, and a little weird Author: Carl Armijo
502 Entrepreneurs is Louisvilles go-to podcast spotlighting local business owners, creative entrepreneurs, and side hustlers who have a story worth hearing. Hosted right in the heart of Louisville, this show is all about keeping it weird and wonderful just like the city itself. Each episode features candid conversations with local visionaries who share the real, unfiltered stories behind their businesses, their biggest challenges, and what drives them to keep hustling. Whether youre a budding entrepreneur, a curious local, or just love hearing authentic stories from passionate people doing things differently, 502 Entrepreneurs brings you inspiration and insights straight from your own backyard. Tune in, stay weird, and discover the heartbeat of Louisville one entrepreneur at a time. Carl Armijo is the owner of Carl Armijo Photography (https://carlarmijo.com & https://louisvillerealestateimages.com) specializing in Real Estate Media and Professional Headshots. He also runs Louisville Cleaning Pros (https://louisvillecleaningpros.com) a residential and commercial cleaning company. Language: en-us Genres: Business, Entrepreneurship, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
Listen Now...
S2E5 - Marketing Freedom: How Alea Petersen Built Her Business on Smart Systems
Episode 5
Monday, 1 September, 2025
In this inspiring episode of 502 Entrepreneurs, host Carl Armijo sits down with Alea Petersen, founder of Smarketing Machine, a smart marketing consultancy helping small and medium-sized businesses grow. Alea shares her journey from agency life to entrepreneurship, how personal life events shaped her path, and the importance of building systems for freedom. She dives deep into the realities of running your own business, balancing passion with sustainability, and why she thrives on helping others launch and scale their dreams. Whether you're a freelancer, side hustler, or established business owner, Alea offers valuable insight into marketing strategy, using AI tools like Canva and ChatGPT, and finding fulfillment as a multi-passionate entrepreneur.. 👍 Like, 💬 Comment, and 🔔 Subscribe for more stories from Louisville’s top entrepreneurs. 🌐 Learn more at: https://502entrepreneurs.com Music by PunchDeck Graphic Design by Cat Louis Find Alea Petersen at: https://smarketingmachine.com/ Find Carl Armijo at: https://carlarmijo.com https://louisvillerealestateimages.com https://louisvillecleaningpros.com/ Support 502 Entrepreneurs by contributing to their tip jar: https://tips.pinecast.com/jar/502-entrepreneurs Check out our podcast host, Pinecast. Start your own podcast for free with no credit card required. If you decide to upgrade, use coupon code r-fc2f53 for 40% off for 4 months, and support 502 Entrepreneurs.












