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Becoming More with Dianna KokoszkaAuthor: support3a
Welcome to the Becoming More Podcast. This podcast is the culmination of all things business, life, and mindset. Dianna Kokoszka is an Entrepreneur, Keynote Speaker, Author and Mentor. As an award-winning business leader, she has established herself as a prominent figure in the business world, developing many leaders during her longevity. Dedicating 13 years as CEO of KW MAPS Coaching and Training at Keller Williams Realty International, she played a pivotal role in propelling the company to become the largest and most profitable coaching enterprise in the real estate industry! As innovator, creator and author of the KW BOLD Experience and Coaching Skills Camp she helped lead the company to be recognized as the number one training company in the world.After her time with Keller Williams, she has dedicated her life to writing books and helping others. In this podcast she will talk about all of her experience in business, her life lessons along the way, and SO much more. Language: en Genres: Business, Careers, Education, Self-Improvement Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Prescription Without Diagnosis is Malpractice (Live Coaching)
Episode 101
Tuesday, 2 December, 2025
Are you guilty of "Sales Malpractice"? In the medical world, if a doctor handed you a prescription without asking where it hurt, they would lose their license. Yet, in real estate, agents do this every single day. We "prescribe" listings, marketing plans, and open houses before we have ever truly "diagnosed" the client's problem. In this raw, Live Coaching episode of Becoming More, Dianna Kokoszka takes you behind the scenes of a tactical intervention. You will hear why the "Data Dump" presentation style is killing your conversion rates, especially in the tightening market of late 2025, and exactly how to fix it. Takeaways: ☑️ The Diagnosis Framework: How to stop assuming value and start uncovering it. ☑️ Live Roleplay Intervention: Listen as Dianna corrects a sales conversation in real-time, rewriting the script from "pushy" to "professional." ☑️ Mindset vs. Attitude: Why your "Internal Storyteller" is afraid to ask deep questions, and how to reprogram your subconscious to view "Diagnosis" as a duty, not an intrusion. ☑️ The Year-End Push: How to use the Diagnostic method to motivate hesitant buyers before the year ends. "Prescription without diagnosis is malpractice." This isn't just a quote, it's the standard for the top 1% of the industry. Stop guessing. Stop pitching. Start diagnosing. Chapter Markers & Key Moments 00:00 – The Versatility Gap: Why agents lose 25-30 transactions a year. 01:57 – Adaptability: How to shift scripts for Teachers, Nurses, and Engineers. 04:27 – The "No Desire" Roleplay: A counter-intuitive method to master objection handling. 06:22 – DISC in Action: Why being a "High C" personality cost Dianna 75% of her early listings. 10:43 – The Value Ladder: Understanding Value Proposition vs. Value Assumption. 12:27 – The Penicillin Analogy: Are you prescribing value that the client thinks is useless? 14:22 – Pre-Qualifying Expectations: The specific questions to ask before you enter the home. 21:53 – The Doctor Frame: "This is financial surgery"—how to set the stage for deep questioning. 28:04 – Live Coaching Intervention: Handling the "Probate & Hesitant Heir" objection. 29:11 – The Core Philosophy: "Prescription without diagnosis is malpractice." 30:08 – The "Coming Soon" Script: How to secure a contract even when the seller isn't ready to list. 34:52 – The Executive Analogy: A powerful script for high-level professionals trying to FSBO. 36:37 – The 4 Types of Buyers: Why For-Sale-By-Owners rarely attract the "Relocation Buyer." Mentioned in this Episode: ☑️ Book: Becoming More: You Can't Get to Better Until You Get to Different by Dianna Kokoszka https://a.co/d/hQIpouq ☑️ Join the Q&A: https://us02web.zoom.us/meeting/register/oZPoCW9MShO_NTAdRUUY0Q ☑️ Check Out Dianna's Other Offers: https://diannak.com Connect with Dianna: Instagram: @dianna.kokoszka LinkedIn: @diannakokoszka Facebook: @diannakokoszka #realestatecoaching #SalesMalpractice #LiveRoleplay #BecomingMore #DiannaKokoszka #ConsultativeSelling #RealEstateScripts2025 #MindsetShift #DiagnosisBeforePrescription
