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Becoming More with Dianna KokoszkaAuthor: support3a
Welcome to the Becoming More Podcast. This podcast is the culmination of all things business, life, and mindset. Dianna Kokoszka is an Entrepreneur, Keynote Speaker, Author and Mentor. As an award-winning business leader, she has established herself as a prominent figure in the business world, developing many leaders during her longevity. Dedicating 13 years as CEO of KW MAPS Coaching and Training at Keller Williams Realty International, she played a pivotal role in propelling the company to become the largest and most profitable coaching enterprise in the real estate industry! As innovator, creator and author of the KW BOLD Experience and Coaching Skills Camp she helped lead the company to be recognized as the number one training company in the world.After her time with Keller Williams, she has dedicated her life to writing books and helping others. In this podcast she will talk about all of her experience in business, her life lessons along the way, and SO much more. Language: en Genres: Business, Careers, Education, Self-Improvement Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Stop Informing, Start Persuading: The Sales Psychology That Built an Empire
Episode 102
Tuesday, 9 December, 2025
In this special "From the Vault" episode of Becoming More, we travel back to 1997 for a legendary conversation between Dianna Kokoszka and Howard Brinton (Star Power Club). Before she was a CEO and a global leadership icon, Dianna was a ferocious real estate agent who sold 104 homes in her very first year. How? She didn't rely on luck; she relied on physics, logic, and a mastery of scripts that are just as lethal today as they were decades ago. Dianna breaks down the specific dialogues she used to win For Sale By Owners (FSBOs), defend her commission, and move clients from "thinking about it" to signing the contract. If you are in sales, real estate, or leadership, this is a masterclass in persuasion. In this episode, you will learn: ☑️ The "Cue Ball" Strategy: How to set up your questions so the client has to give you the answer you want. ☑️ Informative vs. Persuasive: Why giving too much information kills the sale (and how to fix it). ☑️ The "Gut Gauge": How to ask the tough questions that get to the heart of the objection. ☑️ Systematizing Success: Applying the E-Myth philosophy to scale from a salesperson to a business owner. ☑️ The "Position Contract": How to hire and empower a team that actually works. Timestamps: [00:00:50] Intro: Howard Brinton introduces Dianna Kokoszka (104 homes in year one). [00:02:57] The McDonald’s Theory: Why realtors fail and franchises succeed. [00:14:50] The "Cue Ball" Logic: Never ask a question unless you know where the answer leads. [00:16:37] The FSBO Script: The difference between a "Problem" presentation and a "Solution" presentation. [00:21:21] Defending the Commission: The "Overtime" Analogy (Work 2 days, get paid for 1). [00:25:42] The Logic Trap: The "Pawn Shop" vs. "Auction" metaphor for pricing. [00:40:22] Stop Informing, Start Persuading: Why "features and benefits" kill the sale. [00:50:52] The Takeaway Close: "I'd rather turn you down now than let you down later." [01:13:28] The Guest Pass: How to protect your commission when buyers visit open houses without you. Additional Resources: Master the Scripts (Coaching Blitz): https://dynamicgrowthcollective.com/c... Join the Free Q&A: https://diannak.com Follow Dianna: Instagram: https://www.instagram.com/dianna.koko... YouTube: https://www.youtube.com/@BecomingMore... Facebook: https://www.facebook.com/diannakokoszka LinkedIn: https://www.linkedin.com/in/diannak/ #RealEstateCoaching #SalesMastery #RealtorTips #OldSchoolSales #BecomingMorePodcast #DiannaKokoszka #SalesScripts #RealEstateAgent #MillionaireMindset #Throwback
