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PROACTIVE Podcast with Chris HoganAuthor: MeMedia, Chris Hogan
Chris Hogan, founder of MeMedia Marketing Agency shares media facts and entrepreneurial stories to keep you up to date on current business trends in the online marketing arena. Language: en Genres: Business, Entrepreneurship, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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One Page Strategy and How it’s Implemented in Your Organisation | Proactive Podcast Episode 145
Episode 145
Tuesday, 12 March, 2024
In My Book Building Brands on Purpose I described the fundamentals of creating a PROACTIVE marketing strategy. Since releasing this methodology to the world in 2021 I have discovered important improvements which help keep organisations on the same page, speaking the language of the board, c-suite and the marketing team. Keeping this vision and purpose front of mind, simple to understand and speaking the same language between departments and levels of seniority couldn’t be more important which was the problem I saw years ago and now have improved and implemented these changes through consistent pressure testing and innovation of the PROACTIVE methodology. This latest series of videos supersedes the first edition of the book where I describe how the proactive marketing methodology helps you chunk down your strategy into different stages and bring it together into one simple to understand one page PROACTIVE strategy.
