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Campaign Trend PodcastAuthor: Eric Wilson
The Campaign Trend Podcast brings you into conversation with professionals who drive the business of Politics. Hosted by Eric Wilson, Executive Director of the Center for Campaign Innovation.Visit CampaignTrend.com/podcast for more. Language: en-us Genres: Business, News, Non-Profit, Politics Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Build, Don't Borrow: The New Audience Strategy in Politics
Episode 4
Wednesday, 25 March, 2026
Have a question, comment, idea or suggestion? Send us a text.For decades, campaigns have won by borrowing — getting union endorsements, buying TV ads, riding the audiences others built. But a small and growing number of candidates are doing something fundamentally different: building their own audiences from scratch and keeping them well beyond election day. Doug Usher, a partner at Forbes Tate Partners and co-founder of the Analytics Program at Columbia University, joins Eric Wilson to unpack how this shift is changing not just how campaigns are run, but how power works once politicians are in office. From why moderates are at a structural disadvantage in an algorithm-driven world, to why Ted Cruz and Gavin Newsom are already playing the 2028 long game through podcasts and social media, this conversation reframes what it means to run for office in 2026 — and what it will take to win.https://www.prweek.com/article/1942874/building-vs-borrowing-zohran-mamdani-marjorie-taylor-greene-aftyn-behn-blazed-new-pathVisit our website: CampaignTrend.com
