Campaign Trend Podcast

Author: Eric Wilson

The Campaign Trend Podcast brings you into conversation with professionals who drive the business of Politics. Hosted by Eric Wilson, Executive Director of the Center for Campaign Innovation.Visit CampaignTrend.com/podcast for more. 
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Genres: Business, News, Non-Profit, Politics

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Reaching the Disengaged: Midterm Voters & the Streaming Revolution
Episode 2
Wednesday, 21 January, 2026

Have a question, comment, idea or suggestion? Send us a text.The 2026 midterms present a fundamentally different electoral landscape for Republicans. In this episode, pollster David Kanevsky breaks down exclusive post-election survey data from Virginia and New Jersey that reveals how campaigns are now dealing with two distinct electorates: highly engaged partisans who consume news across every platform, and politically disengaged voters who stream without ads and intentionally avoid political content.The conversation reveals a media landscape where more voters now get their TV content through streaming than traditional broadcast or cable, where news has been "unbundled" from weather and sports, and where platforms like TikTok and LinkedIn now reach more voters than X/Twitter. With nearly half of votes being cast before Election Day and the most persuadable voters being the least engaged with traditional political media, campaigns must fundamentally rethink their approach.Visit our website: CampaignTrend.com