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Sudarshan's PodcastAuthor: Sudarshan Baskar
Raw truths and practical wisdom of startups from founders and operators about their business models, fundraising, and invaluable lessons learned along the way. No fluff, just real talk. If you're building, running, or investing in startups, tune in. Follow for unfiltered wisdom Hosted by Sudarshan Baskar - https://www.linkedin.com/in/sudarshanbaskar/ Language: en Genres: Business, Entrepreneurship Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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EP082 – Thought Leadership Is Broken | Building Modern B2B Marketing with Amrapali (Yellow.ai)
Episode 82
Wednesday, 17 June, 2026
In this episode, I spoke with Amrapali Shetty (Polly), Marketing Leader at Yellow.ai, about what has fundamentally changed in B2B marketing in the AI era.We explored why content has become infinite, why most thought leadership fails, how modern marketing teams should be built, and why marketers need to think beyond attribution dashboards. Polly also shared her Demand Triangle framework for balancing demand creation, demand capture, and trust.Towards the end, we also discussed reading, writing, creativity, and why becoming a better marketer starts outside of marketing.WE DISCUSSED:Why content has become infinite in the AI eraFighting for attention instead of impressionsWhy most thought leadership failsWhy executive content can't be outsourced to AI aloneBuilding a startup marketing team from scratchHiring generalists vs specialistsThe Demand Triangle frameworkWhy attribution isn't a startup's biggest marketing problemChoosing the right marketing stack without tool overloadWhy marketers need to think end-to-endReading outside your interests to become a better writerCreativity, critical thinking, and learning outside workKEY TAKEAWAYSInfinite content makes attention the scarcest resource.Great thought leadership comes from lived experience, not AI prompts.Small marketing teams win by hiring adaptable, end-to-end thinkers.Marketing should balance creating demand, capturing demand, and building trust.Attribution matters, but alignment, people, and execution matter more in the early stages.Reading widely and learning outside your domain improves storytelling and strategic thinking.The best marketers build systems for learning, not just campaigns.
