 |
Annual Giving Interviews With Bob BurdenskiAnnual Giving Interviews With Bob Burdenski Author: Bob Burdenski
Annual giving is the "front door of philanthropy" for many institutions. It's the initial annual giving donor who often becomes a major donor later. CASE Innovations in Annual Giving author Bob Burdenski conducts a monthly online Annual Giving Roundtable program with ideas and insights for improving fundraising performance. In this podcast series you can listen free to interviews with today's leading annual giving fundraising practitioners, taken from Bob's Annual Giving Roundtable Series. Language: en-us Genres: Education, Government Contact email: Get it Feed URL: Get it iTunes ID: Get it |
Listen Now...
Annual Giving Interview: Stephanie Rasamny and the Evolution of Online Annual Giving
Monday, 9 June, 2014
It's been more than ten years since Stephanie Rasamny founded MainSpring Media Communications -- one of the first companies to develop email- and other Web-based annual giving fundraising strategies specific to education. A proud Duke University grad (aren't they all), Stephanie had a hand in Duke's first-of-its-kind video "flash" appeal back in 2002 -- a model that became a standard element of most annual giving calendars. Bob and Stephanie discuss short-term blitz appeals, online ambassadors, mobile-friendly giving, and some of the other trends that have shaped -- and are shaping -- online annual giving.
