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Winfluence - The Influence Marketing PodcastThe Influence Marketing Podcast Author: Jason Falls
There's a different in having TikTokers and Instagrammers post about your brand and actually driving influence. Welcome to Winfluence - The Influence Marketing Podcast, where we explain the difference and help your brand shift from influencer marketing to influence marketing. Hosted by industry expert Jason Falls, acclaimed author of "Winfluence: Reframing Influence Marketing to Ignite Your Brand," this podcast takes you on a strategic journey through the world of influence marketing. Jason's wealth of experience ensures that your influence efforts are not just about buzz, but also about real, measurable business impact. And you'll learn that influence marketing (without the 'r') is more than just social media. It can involve offline influence, media, thought leaders, community members and beyond. Episode Highlights: Join us as we dive deep into enlightening conversations with a diverse range of guests, including brand managers, agency strategists, software vendors, and influencers themselves. Get ready to uncover the intricacies of the art and science behind influencing audiences to take action, whether that's trying, buying, or thinking differently. What You'll Explore: Strategic Insights: Gain a new perspective on influence marketing by understanding how to align your influence efforts with concrete business objectives. From increasing brand awareness to driving tangible sales, we unveil the strategic keys to success. Collaborative Brilliance: Delve into the secrets of successful collaborations as we chat with brand managers and influencers who have perfected the delicate dance of co-creation. Discover how authenticity, alignment, and creativity drive powerful partnerships. The Influence Science: Explore the science behind influence, dissecting the psychological triggers that inspire action. Learn how to craft messages that resonate deeply with your target audience, prompting them to engage, purchase, and advocate for your brand. Beyond Online Borders: Dive into Language: en Genres: Business, Management, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Talent Managers are Killing the Creator Economy
Monday, 5 January, 2026
Hello again friends. Thanks for listening to Winfluence, the Influence Marketing Podcast. It’s been a minute! For those keeping track, the last time I posted an episode of Winfluence was two years ago. I hope you haven’t missed me, but I also hope you’re excited to hear something new from my thoughts on influence marketing. And, as a measure of transparency, know that the only reason I stopped regular episodes of the show is … well … it worked. I’ve been blessed with a full roster of client work in that time and just didn’t have the bandwidth to keep up the pace. But that means I have two more years of experience dealing with the day to day of influence marketing strategy, campaign management, execution and measurement. I’ve also been teaching students an influence strategy course at the University of Louisville, so it’s not like I’m coming back to the podcast without new ideas or fresh perspective, so I hope you’ll appreciate that. And, to be realistic, I can’t promise I’m going to churn out a weekly episode from now on and be right back in the saddle. Let’s just say when I’ve got to something to share with you, I will. So your subscription is still worth holding onto. And I won’t be throwing countless episodes at you just to stay top of mind. For those of you who enjoy a good Jason Falls rant now and then, you’ll be delighted to hear that those moments are really the ones when I have something to say and share. So expect less interviews and more grumpy old man wishing the world would be better. When a new episode of Winfluence pops into your feed … It’ll be fun, for sure. What burr in my saddle has me champing at the bit to return to the podcast? Talent managers are killing the creator economy. I explain how and why on this episode of Winfluence. Learn more about your ad choices. Visit megaphone.fm/adchoices
