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The BarberShop with ShantanuAuthor: The BarberShop with Shantanu
Welcome to The Barbershop with Shantanu a safe space for open, free-flowing, and insightful conversations. Shantanu, the founder of Bombay Shaving Company and Bombae, brings his passion for mentorship and storytelling to this podcast, creating a platform where ideas can grow.Subscribe to stay tuned, and lets grow together one hustle at a time. Language: en Genres: Business, Entrepreneurship Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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How Do You Build A Brand In A Low-Repeat Category? Nasher Miles On Luggage, LTV, CAC & EBOs
Episode 12
Friday, 5 June, 2026
Everyone thinks luggage is a simple business… until they try building one.So how did Nasher Miles build a ₹150 Cr brand in one of the toughest consumer categories in India?In this episode of Khul Ke Scale, Shantanu Deshpande (Founder & CEO, Bombay Shaving Company) sits down with Lokesh Daga (Co-Founder & CEO, Nasher Miles) and Shruti K. Daga (Co-Founder, Nasher Miles) along with Revant Bhate (CEO, Mosaic Wellness) to unpack what it really takes to build in a market dominated by VIP, Safari, Samsonite and now Mokobara.From scaling to ₹150 Cr revenue, raising ₹37 Cr from 70 angel investors after Shark Tank, building a luggage brand in a low-repeat category, depending heavily on marketplaces, competing with VIP, Safari, Samsonite and Mokobara, to figuring out offline retail, EBOs, branding, profitability and Made-in-India manufacturing… this conversation goes deep into the realities of modern consumer brands in India.This episode covers:How Nasher Miles scaled through Amazon & marketplacesD2C vs marketplaces vs offline retailEBO economics & retail expansionCompeting against legacy giants like VIP & SamsoniteWhy colour became Nasher Miles’ biggest differentiatorIf you’re a founder, operator, marketer, investor, or someone building a consumer brand in India, this episode is packed with hard-earned lessons on growth, positioning, retail, and brand-building.
