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True Story: The Public Relations PodcastAuthor: Whitney Lee
Welcome to Brand Rescue: Marketing PR Guidance for Small Businesses the show that cuts through the fluff and gives you real, tactical advice to grow your business. From paid ads and social media to press coverage and strategy, we make marketing simple and effective for small business owners like you. Each week, get practical insights, real-world examples, and behind-the-scenes truths on what it really takes to build visibility and grow your brand with straight talk and support from Your Marketing Heroes. Language: en Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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How She Scaled a Biz in an "Unscalable" Industry with Stacey Poterson, Founder and CEO, Fem Force Shoots
Monday, 12 January, 2026
Here’s something we don’t talk about enough:You can already have a successful business… and still need to completely rethink how it’s structured.In this episode of Brand Rescue, I sit down with Stacey Poterson, founder and CEO of Fem Force, to talk about how she took an already-established photography business and reimagined it into a scalable model that actually supports her life, her family, and her values.Stacey shares how she went from traditional wedding photography to building Fem Force, a subscription service that gives female entrepreneurs consistent, professional content without the overwhelm. We get into the real behind-the-scenes of growth — the fear that shows up when it’s time to scale, why listening to your customers is what unlocks the next level, and how systems and the right team make expansion sustainable instead of stressful.This conversation is about evolution, not overnight success. It’s about building smarter, not just bigger.--------Discounted Trial Shoot with Fem ForceConnect with Stacey on Instagram Connect with Fem Force on Instagram Connect with Whitney on LinkedInConnect with Whitney on Instagram
