True Stories about Growth Hacking

Author: Winclap

What's true & not true about acquiring massive users, building outstanding content, going viral, building a growth team, and using AI for making better decisions.
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Language: en

Genres: Business, Marketing

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Smartketers #7 Maor Sadra
Monday, 13 December, 2021

Seventh episode of the Smartketers Podcast: conversations with marketers using artificial (and human) intelligence to make smarter decisions. During this episode we talked with Maor Sadra, CEO & Co-Founder of INCRMNTAL 00:00 - About Maor 01:00 - AI as a software that learns 04:00 - Measuring incrementality with AI 06:00 - AI for performance and creativity 07:00 - Letting go and trusting AI 10:00 - Human intelligence auditing and challenging AI 11:00 - Building vs Buying 12:00 - AI as a team member that empowers you 13:00 - Accepting and adopting AI