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Durban Small Business PodcastAuthor: Kythe Creative
Meet the humans behind our local businesses and find out what they do, why they do it and how they keep on going. I hope the stories will inspire you and help you feel connected to our 031 community. This podcast is hosted by Luke Holden and is produced by his own business - Kythe Creative. Kythe Creative helps Business owners and NGO's discover their story and share it with the world through video and audio content. Language: en-za Genres: Business, Entrepreneurship Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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Why long-form content, attention, and trust are reshaping how small businesses grow
Episode 5
Sunday, 15 February, 2026
Small business marketing is shifting from campaigns to conversations. In this episode, we unpack how long-form content, conversation-driven marketing, and trust-based marketing strategies help small businesses grow in today’s digital and attention-driven economy.We discuss why traditional interruption marketing is losing effectiveness, how attention has become more valuable than data, and why long-term conversation builds brand trust and sustainable growth.Who is Jon Oliff?Jon Oliff is a marketing strategist and co-founder of Tim.Africa, specialising in performance marketing, long-form content, and brand development.🔗 Website: https://heyjon.com/🔗 LinkedIn: https://www.linkedin.com/in/oliff/🔗 Instagram: https://www.instagram.com/orosTimestamps: 00:40 Meet Jon Oliff02:35 The Problem with Traditional Advertising04:45 Why Attention Is More Valuable Than Data06:20 What Brands Get Wrong About Change08:50 Why Quality Builds (or Breaks) Trust11:05 Interruption vs Education in Marketing14:25 Marketing vs Sales (And Why It Matters)20:50 The Lessons from Building an Agency23:20 How Tim.Africa Began28:05 Campaigns vs Conversations31:45 Why Long-Form Content Works Better33:50 Long-Form Gives You Margin for Error38:30 How Small Businesses Should Start Creating Content42:55 Why Every Business Is Now a Media Company46:00 Using AI to Create Content (ChatGPT & NotebookLM)49:45 Attention Is the Real Currency52:10 Search vs Social Media: What Actually Converts?53:50 Final Thoughts: Trust Is Earned Over Time Produced by Kythe CreativeHigh-end video and podcast production that helps brands make meaningful content.Learn more: Website: kythecreative.co.zaSocials: YouTube and Instagram📈 In partnership with Tim.AfricaPodcast publishing and performance marketing studio. Together, we offer a full end-to-end podcast solution — from strategy to launch.Learn more: tim.africa---Support Durban Small Business:If you found value in this conversation, please like, share, and subscribe — it helps us reach more people building meaningful businesses in Durban and beyond.Follow us on social media:Instagram and Facebook
