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How I Wrote ThisAuthor: Brett Gordon and Karen Winterich
"Publish or perish its a maxim that we academics live by. But how does a paper become a publication? How do researchers take a rough idea and craft it into a draft? And how do they navigate the publication process, with all the bumps and bruises along the way? In each episode of How I Wrote This, marketing professors Brett Gordon and Karen Winterich speak to the authors of an academic marketing paper to get the backstory of how that paper came to be. Language: en Genres: Science, Social Sciences Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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Ep. 13 - Rachel Gershon and Zhenling Jiang talk Referral Contagion
Wednesday, 6 November, 2024
Karen learns how Rachel Gershon and Zhenling Jiang merged their behavioral and quantitative skillsets to identify the robust effect of referral contagion. Their findings are published in their paper “Referral Contagion: Downstream Benefits of Customer Referrals” in JMR.
