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How I Wrote ThisAuthor: Brett Gordon and Karen Winterich
"Publish or perish its a maxim that we academics live by. But how does a paper become a publication? How do researchers take a rough idea and craft it into a draft? And how do they navigate the publication process, with all the bumps and bruises along the way? In each episode of How I Wrote This, marketing professors Brett Gordon and Karen Winterich speak to the authors of an academic marketing paper to get the backstory of how that paper came to be. Language: en Genres: Science, Social Sciences Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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Ep. 25 - Persevering from the “Idea Nugget” to Publication with Yuechen Wu, Jared Watson, and Ali Faraji-Rad
Sunday, 11 January, 2026
A single demographic statistic about car leasing. That's all it took to spark a fascinating research journey into how the perceived stability of our romantic relationships shape the products we choose to rent versus own. In this episode, Yuechen Wu joins JMR Co-Editor Karen Winterich to reveal the story behind "Who Will I Be Without You? Consequences of Perceived Romantic Relationship Status Stability on Product Rentals." From that initial nugget of curiosity to navigating the challenges of the review process, Yuechen and co-authors Jared Watson and Ali Faraji-Rad share how persistence—and friendship—can transform a curious observation into groundbreaking consumer research.
