Let's Do The Right Thing

Advertising's great and the good share their experiences about navigating new technologies, having to go it alone sometimes, and the ways in which they've always tried to do the right thing. Presented by Adam Hopkinson. &nbsp;

Author: PodcastWorks

Advertising and media leaders share their experiences about navigating new technologies and shifting consumer behaviour, and the ways in which they've always tried to do the right thing along the way. Presented by Adam Hopkinson.  Hosted on Acast. See acast.com/privacy for more information.
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Language: en

Genres: Business, Technology

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Fergus McCallum
Episode 14
Thursday, 7 August, 2025

In this insightful and thought provoking episode, CEO of TBWA Manchester, Fergus McCallum shares his vast experience of being an ever present in a constantly evolving industry. This entertaining conversation covers a range of vital topics for advertisers; including youth representation, the need for brands to create global icons, and the importance of platform-first strategies. Fergus and Adam Hopkinson also discuss their favourite ads of all time. If this episode were a stranger in a bar, you could bet it would be drinking Carling Black Label.https://www.pashn.media/https://radioworks.co.uk/https://www.maplestreetcreative.co.uk/ Hosted on Acast. See acast.com/privacy for more information.