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It's a Customer's World with Andy MurrayAuthor: Sam M. Walton College of Business
Equipped with more than 30 years of experience in retail, most recently as the Chief Customer Officer for Walmart Asda in the U.K., host Andy Murray is sharing his expertise through his new role as the founder and executive chair of the Customer Centric Leadership Initiative at the University of Arkansas Sam M. Walton College of Business. Now more than ever, retailers and brands are accelerating their quest to be more customer centric, but to be truly customer centric, it requires both a shift in mindset and ways of working, not just in marketing but in all parts of the organization. Through his initiative and this podcast series, Andy will be talking with practitioners, thought leaders, and scholars to hear their thoughts on what it takes to be a leader in todays customer centric world. Language: en Genres: Business, Courses, Education, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Nasir Wajihuddin and the Intersection of Mobile Gaming and Retail Media Networks
Episode 47
Tuesday, 21 May, 2024
Show NotesIn this insightful episode of 'It's a Customer's World' podcast, host Andy Murray explores the evolving intersection of mobile gaming and retail media with Nassir Wajihuddin, CEO of Engago. They delve into Wajihuddin's journey from marketing iconic brands like Skittles and Oreo to innovating in the mobile game space, and discuss how mobile games can significantly enhance customer engagement and offer new advertising avenues for retailers. Key discussions include the impact of Wordle on the New York Times' business model, the vast potential of casual mobile games for user engagement, and the strategic integration of games into retail media to bolster customer loyalty programs and drive significant ad revenue. This episode sheds light on the untapped synergies between mobile gaming and retail, offering valuable insights for marketers and retailers alike. Questions and Topics: 03:23 Nasir Wajihuddin's Background and Entry into Gaming 06:36 Defining the Mobile Game Market 08:18 The Business Model and Impact of Wordle 17:28 Enhancing Retail Media with Mobile Games 23:01 Challenges and Advantages in Retailer Adoption 30:06 Entrepreneurial Advice and Closing Thoughts
