Intended Consequences

Author: Brian Massey

Intended Consequences is for the marketer. We believe behavioral science can be used to predict the success of marketing campaigns, and were going to teach you how. Through conversations guided by Brian Massey, we encourage and empower experimentation. In an age of abundant data and finite resources, this podcast gives you a rare blend of technical insights and marketing vision to help you, the marketer creates campaigns that truly convert. Youll learn from the people behind the marketing tech - the consumer, the buyer, and the company behind it - hear whats worked for them, how it could work for you, and how to execute on ideas using both creative and data.
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Language: en

Genres: Business, Marketing

Contact email: Get it

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