 |
CMO ConvoAuthor: CMO Alliance
A podcast with one central question in mind: what does it take to be a great chief marketing officer? And there are no better people to answer this question than those who have lived the CMO life. In each episode, we have in-depth conversations with CMOs and top-level marketers from around the world, across every industry and level of experience, in order to get their insights into what it takes to excel at the very top of the marketing hierarchy. Views expressed in this show are not necessarily that of CMO Alliance or its affiliated communities. Language: en Contact email: Get it Feed URL: Get it iTunes ID: Get it |
Listen Now...
Narrative as strategy: How leaders build trust amid uncertainty, with Robin Karakash
Episode 1
Thursday, 5 February, 2026
In a world moving faster than most organizations can process, clarity has become a leadership advantage.In this episode of CMO Convo, Robin Karakash, former VP of Marketing at Mozilla and founder of Curious Altitudes, explores why narrative is no longer just a storytelling device but a strategic infrastructure that aligns teams, builds trust, and helps companies navigate constant change. When teams operate from competing storylines, misalignment follows. But when leaders establish a shared narrative, organizations gain direction and the confidence to move faster.Inside:→ Why narrative is the “sense-making process” that unifies organizations→ The difference between storytelling and narrative architecture→ How misalignment starts and what leaders often overlook→ A simple framework to locate complexity and set direction→ Why the next evolution of the CMO may be the “Chief Narrative Officer”→ How clarity creates trust, accountability, and better decisionsAs Robin puts it, “People want certainty, but we live in an uncertain world… whatever stays in your control is you own your own narrative.”
