CMO Convo

Author: CMO Alliance

A podcast with one central question in mind: what does it take to be a great chief marketing officer? And there are no better people to answer this question than those who have lived the CMO life. In each episode, we have in-depth conversations with CMOs and top-level marketers from around the world, across every industry and level of experience, in order to get their insights into what it takes to excel at the very top of the marketing hierarchy. Views expressed in this show are not necessarily that of CMO Alliance or its affiliated communities.
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Language: en

Genres: Business, Marketing

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Data-driven marketing strategies and how to build customer ecosystems, with Yana Sirenko
Episode 1
Wednesday, 8 April, 2026

In this episode of CMO Convo, Yana Sirenko (Samsung) explains how the role of marketing is shifting from execution to orchestration, where success depends on how well teams collaborate across data, partners, and markets.From treating data as a competitive advantage to navigating cross-cultural teams, this conversation reframes what modern marketing leadership actually looks like.In this episode:→ Why marketing is moving from campaigns to customer ecosystems→ What it means to treat data as a “strategic currency”→ How AI is changing targeting, segmentation, and decision-making→ The reality of partner ecosystems and brand control across markets→ Why leadership today is about influence, not control