CMO Convo

Author: CMO Alliance

A podcast with one central question in mind: what does it take to be a great chief marketing officer? And there are no better people to answer this question than those who have lived the CMO life. In each episode, we have in-depth conversations with CMOs and top-level marketers from around the world, across every industry and level of experience, in order to get their insights into what it takes to excel at the very top of the marketing hierarchy. Views expressed in this show are not necessarily that of CMO Alliance or its affiliated communities.
Be a guest on this podcast

Language: en

Genres: Business, Marketing

Contact email: Get it

Feed URL: Get it

iTunes ID: Get it

Get all podcast data

Listen Now...

AI avatars, authenticity, and the new rules of customer experience, with Tomer Zuker
Episode 1
Wednesday, 19 November, 2025

AI avatars are moving fast, faster than regulation, faster than most teams can adapt, and in some cases, faster than human comfort levels. In this conversation, marketing leader Tomer Zuker breaks down what’s actually happening behind the scenes: the real technology, the ethical risks, and why brands are quietly preparing for a hybrid future of humans, agents, and fully conversational avatars.Tomer shares what he’s seeing inside organizations adopting AI today, how synthetic influencers are reshaping audience expectations, and why authenticity now has two different meanings.→ What AI avatars really are (and the two types every marketer should know)→ How conversational avatars change customer experience→ The ethics, risks, and trust dilemmas brands can’t ignore→ When humans vs. avatars vs. AI agents make sense→ Why the future of authenticity is more complex than it looks