Liquid Barcodes Loyalty Podcast

Author: Liquid Barcodes

Liquid Barcodes introduces the Live Loyalty podcast the only podcast in the world dedicated to sharing the latest ideas in loyalty marketing in convenience retail. Every week we share articles designed to showcase the most powerful loyalty marketing initiatives by the greatest convenience brands. Instead of finding the time to read or research online, we've developed this efficient and exciting opportunity for you to listen to our articles to learn the latest in loyalty marketing. Our hope is that this weekly podcast helps us to help you learn how to increase your customer's loyalty.
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Language: en

Genres: Business, Marketing

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#64: Pret Bets on Subscriptions
Episode 64
Saturday, 27 February, 2021

Amidst unprecedented changes in consumer behaviour as a result of the covid pandemic, Pret a Manger has become the first major UK brand to launch a subscription programme for coffee customers. It's "YourPret Barista" programme is an impressive strategy designed to tempt customers in to new behaviours by subscribing to a monthly package of unlimited coffee. Listen to this episode to hear the strategic thinking driving this concept - another example of the power of subscription programmes to drive "extreme loyalty". Show Notes: 1) Pret Bets on Subscriptions - Live Loyalty article on Liquid Barcodes 2) Pret a Manger UK 3) Live Loyalty video for coffee store owners interested in subscriptions