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The Foundry - A Transcend UW PodcastAuthor: Transcend UW
Welcome to the Foundry - the show where we highlight the stories of student founders at UWMadison, local entrepreneurs across the Midwest, and campus leaders shaping UW into a hub for entrepreneurship.This podcast is presented to you by Transcend UW. We are the nations largest student-run pitch competition and we also connect students with the resources and opportunities to create their own ventures. Last year was our 10th annual competition and we were able to award 50K in prize money. Check out our socials to learn more or join our executive team:Transcend UW Linkedin: www.linkedin.com/company/transcenduwTranscend IG: @transcenduwTranscend website: www.transcenduw.com/ Language: en Genres: Business, Entrepreneurship, Management Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Sam Rockwell: Selling Waffles at Mifflin to Partnering with Dave Portnoy & Snoop Dogg
Sunday, 7 December, 2025
From selling waffles at Mifflin as a UW-Madison student to landing product lines in Whole Foods and other major retailers, Sam Rockwell scaled a idea into a national brand - The Happi Co. Along the way, he and his cofounders partnered with major creators like Dave Portnoy and Snoop Dogg, proving that authentic influence moves real product. This episode breaks down his story.The Happi Co's scrappy beginnings to scaling in just 4–5 yearsLanding a spot in Whole Foods and other retailersHow to start a business with your friends — and STAY friends through pressureWhy creator-led partnerships help smaller brands break throughHappi Co: https://thehappi.co/Sam's Linkedin: https://www.linkedin.com/in/samuelrockwell/
