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Content Marketing, Engineered Podcast | TREW MarketingAuthor: TREW Marketing & Wendy Covey
If you are a marketer in a technical company, this podcast is for you. On each episode, host, author, and TREW Marketing CEO Wendy Covey will breakdown an industry trend, challenge or best practice in marketing to engineers and like-minded technical buyers. You'll meet colleagues and industry friends who will stop by to tell you their stories along the way. Learn B2B content marketing strategies and tips to build trust and grow your business with technical content. Visit trewmarketing.com/podcast for show notes, resources and to subscribe so that you'll never miss an episode. Language: en-us Genres: Business, Entrepreneurship, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Media Training Tips for SMEs and Executives in Technical Publications
Episode 222
Thursday, 30 April, 2026
PR becoming a critical strategy for visibility. In this episode, Morgan Norris, VP of Marketing at TREW, breaks down why PR matters more than ever and how to properly prepare subject matter experts and executives for media opportunities.One of the biggest shifts driving renewed interest in PR is the evolution of search and AI. Traditional website-first strategies are no longer enough. Today, brand visibility increasingly depends on being featured in trusted third-party sources like technical and trade publications. These outlets not only influence human audiences but also shape how AI models surface and prioritize information.To take advantage of this, companies need to rethink how they prepare their spokespeople. For SMEs, success starts with thoughtful media training. That includes providing briefing documents with background on the publication, the editor, and likely interview angles. Even a short practice session can help reduce nerves. SMEs should come equipped with real-world examples: customer stories, performance data, or application use cases to bring technical concepts to life.On the other hand, executive interviews require a different level of preparation. Leaders must align on what information can be shared publicly, especially when it comes to company data. Morgan recommends preparing key facts in advance and developing three core stories executives can consistently return to during interviews. This ensures messaging stays focused, strategic, and impactful.Across both groups, one theme stands out: consistency. Without clear, aligned messaging, PR efforts aren't as effective. ResourcesConnect with Morgan on LinkedInConnect with Wendy on LinkedInRelated article: News Releases in B2B Tech: Why They Matter and How to Do Them RightRelated episode: How B2B PR Should Fit into Your Integrated Marketing StrategyRelated episode: A Technical Editor-in-Chief's Perspectives on PR, Hot Industry Topics, and AIDownload the News Release TemplateLearn more about TREW's PR and Thought Leadership Services
