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It's Not Rocket Science! Five Questions Over CoffeeHelping business owners explode their business growth Author: The Complete Approach
The mission of It's Not Rocket Science! is to bring a new idea for building business to growth-hungry business leaders and owners who want to do more with less time and so increase their business and influence. We deliver actionable ideas using our five questions over coffee. thecompleteapproach.substack.com Language: en Genres: Business, Entrepreneurship, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Five Questions Over Coffee with Katie Hahn (ep. 134)
Thursday, 23 October, 2025
Who is Katie?Katie Hahn is no stranger to the entrepreneurial hustle. Early in her journey, Katie was the one burning the midnight oil—she was everywhere, trying every strategy in the book. From updating her CRM to jumping onto the latest social media trend, Katie left no stone unturned. But beneath the surface, she was pulled in countless directions, chasing quick fixes and scrambling for solutions to meet her coaching clients’ needs. Over time, Katie realized that true success came not from the frantic chase, but from focus and clarity. Now, she empowers other women to step off the hamster wheel and build purposeful, sustainable businesses.Key Takeaways00:00 Brilliant Women Lacking Growth Systems05:19 Lack of Business System Integration08:00 Empowering Women Coaches' Growth12:44 Sales as Helping, Not Forcing15:39 Guidance and Accountability in Business17:01 Weekly Advice_________________________________________________________________________________________________Subscribe to our newsletter and get details of when we are doing these interviews live at www.systemise.me/subscribeFind out more about being a guest at : link.thecompleteapproach.co.uk/beaguestSubscribe to the podcast at https://link.thecompleteapproach.co.uk/podcastHelp us get this podcast in front of as many people as possible. Leave a nice five-star review at apple podcasts : https://link.thecompleteapproach.co.uk/apple-podcasts and on YouTube : https://link.thecompleteapproach.co.uk/Itsnotrocketscienceatyt!Here's how you can bring your business to THE next level:If you are a business owner currently turning over £/$10K - £/$50K per month and want to grow to £/$100K - £/$500k per month download check out https://systemise.meIt's a detailed breakdown of how you can grow your business to 7-figures in a smart and sustainable way.————————————————————————————————————————————-TranscriptNote, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)SUMMARY KEYWORDSwomen coaches, coaching business, business systems, overwhelm, time freedom, financial freedom, CLIMB Framework, scalability, sales checklist, business growth, online business, client onboarding, lead generation, business processes, virtual assistants, high ticket sales, business optimization, chaos to stability, female entrepreneurs, productivity, systemization, strategy call, Facebook group, sales strategies, business model, business mentoring, accountability, client experience, business automation, business supportSPEAKERSKatie Hahn, Stuart WebbStuart Webb [00:00:00]:hi and welcome back to It's Not Rocket Science. Five questions over coffee. I'm here with Katie Hahn. Katie is the founder of the Climb Framework. The Climb Framework, and I'm sure we're going to get into this is a way that helps particularly women coaches, consultants get out of the overwhelm of a non systemized business and helps them too elevate themselves to growth by using a framework which introduces systems processes to help their business grow. So, Katie, thank you very much for spending a few minutes with us. I'm really looking forward to this conversation. And welcome to It's Not Rocket Science.Stuart Webb [00:01:11]:Five questions over coffee. Thank you.Katie Hahn [00:01:14]:I'm very excited to be here.Stuart Webb [00:01:16]:Thank you, Kate. So, Katie, let's start by trying to understand those people that I just sort of talked about, those people that you're trying to help. What, what are, who are these people? What's the business they've got? What's the problem that they really find themselves in?Katie Hahn [00:01:32]:I'll give you an example. And we've seen a lot of these people and this men and women, but I just specialize in women. But we see those people who hustle, you know, the ones who are working all hours, they're doing everything, you know, they're really putting this stuff in place. They're saying, oh, I got a new CRM, I'm on social media, I'm doing these things. But really when you talk to them and you dig down, they're all over the place. They're, they're after every shiny object. They are really just trying to solve that problem that they have today. And it may be trying to find people to, you know, for their coaching clients.Katie Hahn [00:02:09]:And so they're like, okay, what am I going to do today I'm going to go after this and tomorrow it's like, oh, I need a CRM. Now I have this. Well, now I have a client, what do I do next? And it's just constant chaos. And really what they face is this their bit. They don't have a business, they have chaos. And really what that means is they don't have a system to support their businesses. And what I found coming from the traditional business setting, brick and mortar professional services, is when you set up a business, you generally set up with very specific systems in place. However, in this new world of having everything online, you know, anybody can get started with anything.Katie Hahn [00:02:53]:And these women that I work with are brilliant, absolutely brilliant and passionate. Problem comes in is they got the hustle, but they don't have the know how that gives Them those systems in place to actually predictably grow and, and feel that they're meeting what they want to do, which is generally, you know, support the people they want to and whatever that coaching is, or in their business aspect, but also provide themselves that time and financial freedom that they got into this for. You know, most of them are moms and had a life crisis of change because now I can go back to work, I'm going to do my thing I love. And now with that, they got hustle, but they don't have time or financial freedom at all.Stuart Webb [00:03:38]:Yeah, I know the sort of thing you're talking about. This is the sort of person that goes from feast to famine. Suddenly they've got too much work, they've got no time to deliver properly. And then the next week they're looking around going, what, where's the next meal check coming from? I have no idea where everything is. And, and it's that need to have that continuous flow of leads that, that conversion of the, of the lead to the customer in order to sort of just give them the space and the time to actually develop a real business, isn't it? Yeah.Katie Hahn [00:04:08]:And they, they make these, you know, rash decisions because they need something today to solve a problem and they don't have the systems in place that's going to help them long term.Stuart Webb [00:04:20]:So let's, let's talk a little bit and sort of, you know, if there's somebody out there sort of immediately saying, hey, this might be me, and they might recognize themselves, but give us some specifics about the sort of things that they found themselves doing. You know, you come across somebody and you go, you know, I know what you're trying to do. These are the sort of people that have tried all sorts of things. Give us an example of the sort of things they've tried before. They seek advice on how to put the sort of systems you're talking in about Katie.Katie Hahn [00:04:47]:So it's really how they. Women generally, it's a feeling. They are just sick of the feeling of being out of control. When they were a mom or in the traditional business setting, their life was pretty easy. And now they're starting to feel chaotic and they're feeling overwhelmed. And what they start doing is the shiny object. You know, they may be on Instagram and they see, you know, some somebody puts out there. You're gonna get a million, you know, views if you do this.Katie Hahn [00:05:19]:And so they start going down rabbit holes. But it's really never a system in place that's going to get them to the Actual end goal. And so, you know, they're not figuring out that everything in a business has a relationship to each other. You know, so they may go down, oh, I got a CRM. But they don't use it, which means they don't now have the data, the information, the cohesion that's going to take the processes from sales to onboarding to client experience, to have those, you know, clients that are really going to be the evangelist for them. And because of the experience wasn't there. And it means that they are acting in a way where everything in their business is a bottleneck because it relies on that. There's no growth strategy because they've put everything on themselves and not using the right system so that they can say, okay, I need to work on my business, not in my business.Katie Hahn [00:06:19]:And then they can start delegating, bringing on a va. Because ultimately, what you typically see are they'll bring people on, they'll bring salespeople. Vas problem is everything goes through them and it ends. I work with tons of them like that.Stuart Webb [00:06:33]:Yeah, yeah, yeah. We've all seen those poor people that turn around. You know, I've got 15 people working for me, and absolutely none of them make a decision. And the question you always ask is, have you ever asked them to make a decision without talking to you first? And they look at you as if to say, why would we do that? That would be a very silly thing to do. So we know what you're talking about, Katie. I know you've got some really valuable, free. And I'm going to just point people now towards our. Our vault.Stuart Webb [00:06:59]:Katie has given me three brilliant, brilliant pieces of valuable content that I think you're going to just describe it to us, Katie, because, I mean, I'm going to really encourage people. There are some really, really interesting pieces of really valuable advice that you've got that you've given to us to give away this evening.Katie Hahn [00:07:20]:So the first one is my coaches weekly sales checklist. It just starts small. You got to start somewhere and realizing that at the front end, you need to have some processes in place and a checklist. So that one's an easy read. It gives you some activities to do, how to start implementing one thing at a time into your business and have a repeatable process every week just for sales, just small things. But I couldn't stop there because I know we'll have lots of problems. And I don't want to make this sound like these people are horrible or they're doing things wrong. They just don't have the right support and I feel like I don't.Katie Hahn [00:08:00]:I'm not doing them justice if I can't help provide more and the guidance they need to get to the next steps. So what I did was I just created a Facebook group and it's called High Ticket Women Coaches and it's all about sales and systems for scalable growth. I'm going to be dropping lots of nuggets of information in there, going live, talking about actual tangible pieces that they can implement in their business to get there. And the last thing is I don't normally do this, but I want to make sure that what people and women are doing is impactful and they're really going to have some strategies that they feel apply to them because everybody feels like they're in a different spot. My business is different. But really there's three stages and these three stages are chaos, stabilization and optimization. And what I want to do is help them identify where they are and provide real strategies on a strategy call to get out of where they are so they can get to that growth. So I, I got a busy summer, but I am willing to give 10 people a free strategy call and really start working with them on.Katie Hahn [00:09:09]:Here's what the steps you need to take to get to where you want to go.Stuart Webb [00:09:13]:So if you go to www.systemize.me forward/free hyphen stuff, you can see there those three links. There's the link to book a strategy call. That's quite a long link, so I'm not even going to try and read it out. You can go to free hyphen stuff and you will get immediate access to that strategy call link. You will get the Facebook group where Katie, I, I really, I really wouldn't mind dropping in on that myself. I'm the wrong, on the wrong. I've got the wrong hair lengths and things like that. But so there's some really great stuff that you're going to put in there as well as exercise.Stuart Webb [00:09:54]:Go to www.systemize.me. free hyphen stuff. Grab those free things from Casey because they are hugely valuable. Casey, I just wanted to understand a little bit more about it. You obviously have got this system. You've worked out the climb system and the climb is a great system system. What, what was it was a book, a life event. What, what helped you to form the climb system and get it really focused in the way that you've got it now?Katie Hahn [00:10:22]:Well, it, it started off with experience. I, I was drinking from a fire hose. I was put in charge As a CEO of an IT company and the owners that I was working with, my other owners, they left to go off on another venture. And so it was a disaster. I was changing a business model, growing clients in charge of sales. Everything was happening at once and I felt that I didn't have a method to figure out what I needed to do. And so somebody had given me a book and it was the business model Generation by Strategizer. And it really helps to visually organize what your business model is and who are your clients, kind of all those basic things that you really need to know.Katie Hahn [00:11:07]:And I absolutely love the book. I still use it and to this day I talk to my clients, have them fill it out and I just share the link. There's some great videos, but once you understand your business model, then you can move on to say what systems are important to your business model and really where to start focusing. So it's a very easy starting point. The other one I just, I believe you can use in life, but specifically for sales, is how to win friends and influence people. By oldie but a goodie. It's got core ideas. And what I really like about it is I don't want to manipulate people.Katie Hahn [00:11:49]:It talks about how to be genuinely interested in people, how to be there to support their needs and hear them. Because I don't want to be this used car salesman. I am a high ticket closer. I love sales, but I want to do it for the right reasons. And I want my, the coaching clients that I work with to understand why that's so important. Because I want those evangelists on the outside, you know, I want them talking about it. And once you learn those and can align them, your businesses can scale because people aren't talking this negative talk about their experience, but also how they made you feel. And so I really want to combine those two.Katie Hahn [00:12:26]:And the life instance that really kind of put these all together is that I work on the back end for high ticket coaches and I see in their business and I'm like, all right, I already have a process. Doesn't matter if it's a coach or a traditional business. Let's put it in place.Stuart Webb [00:12:44]:Yeah. Do you know, I'm very aware that one of the things you were talking there about was the how to win friends and influence people and how. And I'm very aware that a lot of people, particularly who are struggling or perhaps just beginning to scale their business, they get very worried about sales because they feel dirty. They feel somehow it's forcing somebody to have something they shouldn't have. And I was talking to somebody not so very long ago, and they were saying, well, how do you feel about sales? Because my background is very different to most, and I was not trained in sales or anything like that. And I said, I eventually realized sales is about helping somebody, and I just wanted to be the most helpful person in the world. So when I was reaching out and I was talking to somebody about helping them, I would say something like, you have this problem, and I have this solution to your problem. If you'd like the solution, let's find a way of working together.Stuart Webb [00:13:39]:And they go, yes. And I go, well, there needs to be some money for that. And they go, of course there has to be some money. And immediately you'd go, this sales thing isn't so difficult. It's just reaching out and helping somebody. And it's not about trying to force somebody to have something they don't want. It's basically being the most helpful person in the world. But just remembering in the end to say, I need to pay my mortgage.Stuart Webb [00:14:01]:So do you mind if you help me do that?Katie Hahn [00:14:03]:I completely agree. I'm not traditionally in sales. That's not where I came from. I have an education and a science background. I'm a scientist by trade. So this is not my background. And it's just like you. What I find is, if I can be helpful and they align, let's do it.Katie Hahn [00:14:20]:And it's not slimy or anything like that.Stuart Webb [00:14:24]:So let's move on to the. To the real question that you've probably got for me, Katie, at the moment, which is, you know, you're probably sitting there thinking, he still hasn't asked the killer proper question. He's got these questions he's asked me, but he hasn't asked the real one that. That I'm. That I'm waiting for. So I'm just gonna have to admit that I don't know what that question is and ask you to tell me what is the real killer question that you want me to ask you? And then obviously, you have to answer it, because I don't know the question either.Katie Hahn [00:14:52]:Well, it's not difficult. I mean, if I was talking, like, thinking about this, it's like all this information is out there. You know, all these processes are out there. There's tons of templates. The question is, why do business owners, specifically coaches, women coaches, still need a coach or mentor? And that, for me, is it takes some realization that as a business owner, you still need to have that support. Because basic transformation in a Business is driven by just implementing. It's not about just the information you have. And I don't think that all this information that we can Google is making everybody money, because if it was, we'd all be on autopilot.Katie Hahn [00:15:39]:We need somebody to say, here's where you start. Here are the things you're blind to because you're in the business and really aligning and saying, okay, here are the things we need to do to get you to X, putting plans in place and holding somebody accountable. I was an athlete, and we have coaches for a reason. We need to have a team behind us. We have doctors. We don't just go to one. You know, there's always this team and this support, and we think that's okay in other areas of our life. But as a business professional, you know, we got to get our set, set our egos aside and say, you know what, there's somebody here who can help guide me.Katie Hahn [00:16:18]:And the point is that it's going to happen quicker and faster and easier when I have the right support. And that's why I do this back to your sales thing. I want to help people.Stuart Webb [00:16:30]:Brilliant. And we've gone full circle, which is exactly where we need to end. Listen, I thank you so much for coming out and spending a few minutes with us today. Katie, I think the advice you've given is brilliant. I'm going to just once again, Pete, go to Systemize Me free. Grab that stuff from Katie. There are not many people that give away as much free value as Katie does, so please grab that stuff as soon as you can. And one little request from me, please subscribe to the newsletter.Stuart Webb [00:17:01]:What I do is I send an email once a week, and all I do is I let you know who's coming up so that you can join in and grab the sort of free advice that people like Kate give. So go to Systemize Me forward slash subscribe. That's Systemize Me Forward slash subscribe. Get onto the newsletter list. You'll just get an email once a week, which basically there's a joke in there as well. So it's not all. It's not all stuff. There's a joke, there's a joke, there's a.Stuart Webb [00:17:26]:There's news about the people that are coming up on the podcast and also some really great ways of getting advice from these people. Katie, thank you so much for spending a few minutes with us. I really, really love what you're trying to do to help people, and thank you for being as generous as you have been with so much of your advice.Katie Hahn [00:17:44]:Thank you very much.Stuart Webb [00:17:46]:Listen, I'm looking forward to following Katie. I really do think you should do the same. Thank you, Katie.Katie Hahn [00:17:53]:Thank you. Get full access to It's Not Rocket Science! at thecompleteapproach.substack.com/subscribe
