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The Spiral Marketing Podcasthttps://itunes.apple.com/us/podcast/spiral-marketing-passionate/id954153463 Author: The Spiral Marketing Podcast
Exploring the human side of Marketing Communications with Expert Guests and Topics that are immediately actionable and inspiring for Marketers, Entrepreneurs, Communications Professionals, and Creative Business-Minded people alike! Language: en-us Genres: Business Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Episode 52: How to Develop a Quarterly Marketing Plan with Karl Boehm
Episode 52
Tuesday, 29 October, 2024
https://youtu.be/edXpslW85hMAfter a two-year hiatus, the Spiral Marketing Podcast returns with Karl Boehm diving into the high-impact world of quarterly marketing plans. In this solo episode, Karl discusses the advantages of 90-day sprints over traditional yearly planning and outlines actionable steps to create a quarterly marketing plan that aligns with your big annual goals. Whether you’re leading a team or working solo, this episode provides a streamlined approach to prioritize and measure key performance indicators, tackle essential projects, and allocate resources effectively. Key Takeaways from Karl Boehm on Quarterly Marketing Plans: The Power of 90-Day Planning: Why quarterly planning can keep your team focused, agile, and accountable.SMART Goals and Annual Objectives: How to break down your yearly goals into quarterly milestones.Critical Areas of Focus and KPIs: Determine which projects matter most, set measurable outcomes, and learn to track key performance indicators with practical tools like Google Analytics and SEMrush.Steps to a Successful Quarterly Plan: From setting strategic priorities to aligning your team, this episode covers the essential elements you need to make each quarter a win. Episode Highlights: The Value of Quarterly Planning – Breaking down the advantages of 90-day sprints.Creating SMART Goals – Refresh on setting achievable, measurable goals.Mapping Out Your Marketing Plan – Setting priorities and determining resource allocation.Tracking Success – Leveraging analytics tools to measure your KPIs.Executing as a Team – Tips for presenting, aligning, and staying accountable each quarter. Resources Mentioned: Google Analytics SEMrush Native Analytics Platforms (Facebook, Twitter, LinkedIn) Looking to break down your annual goals into actionable quarterly plans? Use this Annual Strategic Plan Template as a starting point to map out your objectives, set milestones, and track progress each quarter. Take Action: Subscribe to stay updated with each new episode.Share this episode and leave a review to help others discover the Spiral Marketing Podcast
