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Give It A NudgeAuthor: The Nudge Group
Startups, venture capital, private equity, acceleratorswe talk to the people making it all happen. Founders, investors, and industry insiders share their biggest wins, toughest lessons, and everything in between. What went wrong, what went right, and what they learned along the way. Language: en-us Genres: Business, Entrepreneurship Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Keeyu is Solving the "Where's My Order?" Nightmare
Wednesday, 4 February, 2026
In this episode of Give It A Nudge, Steve sits down with Jevon Le Roux (CEO) and Tahir Rauf (CTO), co-founders of Keeyu, to talk about the single most expensive question in e-commerce: "Where's my order?" With 40% of all support tickets relating to delivery status and 56% of customers churning after just one bad post-purchase experience, the stakes have never been higher. Jevon and Tahir explain how they built a system to monitor 28 different failure points across fragmented software systems. This moves the industry from reactive resolution to proactive prevention.The results? A massive 90% reduction in complaints and a 29% drop in workforce costs for their pilot customers.Jevon shares his background in high-pressure retail ops where he saw teams spending half their day manually searching for orders. Tahir breaks down the technical challenge of connecting a "spaghetti stack" of legacy systems. Together, they are proving that while it takes 4 hours to fix a problem, it only takes 1 hour to prevent it.Timestamps:00:00 – Intro: The 56% Churn Stat & The Where’s My Order Nightmare01:58 – Jevon & Tahir’s background: From Fintech & Retail to Founders06:58 – The Problem: 28 failure points across 8 different systems08:35 – How Keeyu Works: Moving from Reactive to Proactive12:00 – The “4 Hours vs 1 Hour” Efficiency Rule15:15 – It Can’t Be Done: Tackling the integration spaghetti18:15 – The Pilot Results: 90% less complaints, 29% lower costs21:00 – Raising Capital & The Plug-and-Play Architecture34:00 – Steve’s horror story (and why manual support is dying)38:15 – Services as Software: Redefining the industry standard40:00 – The Founder Dynamic: Why Jevon said “I’m in” in one second42:50 – Closing thoughtsLinks:Connect with Jevon → https://www.linkedin.com/in/jevonleroux/Connect with Tahir → https://www.linkedin.com/in/tahirrauf/Keeyu → https://www.keeyu.com/Connect with Steve → https://www.linkedin.com/in/stevegrace/The Nudge Group → https://thenudgegroup.com/Give It A Nudge Podcast → https://www.youtube.com/@giveitanudge/The Trouble With People → https://thetroublewithpeople.substack.com/
