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Women Choosing GrowthAuthor: Tina Sue
Welcome to the Women Choosing Growth podcast, your go-to show actionable advice to grow your business to be worth millions while sharing empowering stories of triumph and navigating obstacles from women entrepreneurs, industry experts, and thought leaders who have experienced the inevitable challenges that come with entrepreneurship. Whether you're embarking on your entrepreneurial journey or seeking to elevate your business to new heights, our podcast is your ultimate resource hub, providing you with the essential tools, valuable resources, and a supportive community to foster your business growth. I'm your host, Tina Sue, a lifelong entrepreneur and business growth advisor, and together, we'll crush a wide range of topics tailored specifically to the needs of women entrepreneurs. From effective marketing strategies to mastering the art of sales, from financial management to transformative leadership techniques, and from personal growth to professional development we've got you covered. Get ready to supercharge your business growth, work smarter, and build a business you will eventually sell form millions! This podcast is a must-listen for ambitious women entrepreneurs who are determined to thrive. TO BE A GUEST ON OUR SHOW, VISIT: https://www.tina-sue.com Language: en Genres: Business, Careers, Entrepreneurship Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Etinosa Agbonlahor | Stop Undercharging and Price Like You Mean it!
Episode 91
Monday, 3 November, 2025
In this powerful episode of Women Choosing Growth, Tina sits down with Etinosa Agbonlahor, behavioral pricing strategist and CEO of Decision Alpha, to unpack the real psychology behind pricing your offers like a pro.If you’ve ever second-guessed your rates, struggled to explain your value, or felt guilty for charging more, this conversation will shift everything. Etinosa explains why pricing isn’t about numbers—it’s about behavior, trust, and belief. You’ll learn how to build a pricing strategy that not only converts but also feels aligned with your worth and the transformation you deliver.Get ready to ditch discounts, communicate your value with confidence, and finally price like you mean it.🔥 What You’ll Learn:● The behavioral science behind why clients say “yes” or “no” to your pricing.● The biggest mistakes entrepreneurs make when setting or explaining their rates.● How to communicate the value behind your price without over-explaining.● Why undercharging damages both trust and perceived expertise.● How to confidently stand behind premium pricing and stop apologizing for it.● Etinosa’s 3-part Behavioral Pricing Framework that helps you set prices with clarity and conviction.● The mindset shifts that separate profitable entrepreneurs from the ones still playing small.🧠 Notable Quotes:Etinosa Agbonlahor:“Pricing is a mirror—it reflects how much you believe in the transformation you provide.”“People don’t buy the cheapest option. They buy what feels most trustworthy.”“If you keep negotiating against yourself, your clients will too.”“Your price should tell a story of confidence, not confusion.”Tina Sue:“When you’re confident in your value, the conversation shifts from cost to transformation.”“Pricing isn’t about worthiness—it’s about clarity and alignment.”🎯 Actionable Takeaways:● Audit Your Offers: Identify which services or packages no longer reflect your true expertise or results—and raise those prices.● Simplify Your Explanation: Practice describing your offer in one clear sentence focused on outcome, not deliverables.● Anchor Your Value: When presenting your price, reference the result, not the process.● Stop Discounting: Replace discounts with added value (bonus sessions, resources, or access).● Price Check Your Confidence: If you feel uneasy saying your price out loud, you’re likely undercharging.✨ Resources Mentioned:Decision Alpha Behavioral Pricing FrameworkWebsite: www.decisionalpha.co📢 Connect with Etinosa Agbonlahor:🌐 Website: www.decisionalpha.co📧 Email: etinosaa@decisionalpha.co📺 Podcast: Her First House📖 Author: How to Talk to Your Parents About Money🌟 Connect with Tina & Women Choosing Growth:🌐 Podcast, Speaking & Investments: Tina-Sue.Com🧑🤝🧑 Work With Tina: BusinessWealthAdvisory.com🍎 Podcast Insta: @womenchoosinggrowth👉 Coaching Insta: @business_wealth_advisors📺 YouTube: Women Choosing Growth🎙...
