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The Adventures of Alex, the Email CopywriterAuthor: Alexander Kluge
Join my adventures in email marketing, copywriting, and business. Imagine Indiana Jones, Fox Mulder, and Don Draper had a baby. *haha* Language: en Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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The Story Lead
Episode 6
Wednesday, 30 December, 2020
We’ve looked at the six types of leads as mentioned in the book “Great Leads”. The Offer Lead which goes straight to the sale. The Promise Lead that is a bit more indirect and therefore addressing readers who are “on the fence”. Then there’s the Problem-Solution Lead which is a classic that you see being applied widely in the internet. You address a problem that the reader feels and you follow up with a solution. Even more indirect lead types are the Big Secret Lead where a mysterious or unknown secret leads the promo and the Proclamation Lead that features a strong bold claim that catches your reader off-guard. And finally, there’s the Story Lead. Enjoy the episode. Cheers, Alex, The Email Copywriter
