Nerd Marketing Author: Nerd Marketing The Nerd Marketing Ecommerce Podcast is a series of conversations about growing an ecommerce business. It's by CEOs and CMOs for CEOs and CMOs. Ecommerce veterans and 20-year operators Drew Sanocki and Michael Epstein deliver clear, actionable, data-driven strategies. Be a guest on this podcast Language: en Genres: Business, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it Get all podcast data

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How Chubbies Avoided Bankruptcy and Built a Nine-Figure Brand with Preston Rutherford
Episode 97
Wednesday, 2 July, 2025

Preston Rutherford, Cofounder of Chubbies, joins Drew and Michael to share how the brand went from the brink of bankruptcy to a nine-figure exit. They dive into the dangers of ROAS obsession, the shift to a 50/50 brand vs. performance strategy, aligning teams around contribution, and the hard lessons that turned Chubbies into a durable, beloved brand.

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