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Easy AgileAuthor: Nick Muldoon, Sadhana Balaji, Tenille Hoppo
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Ep. 35 Jeff Gothelf on Building Outcome Driven Teams with OKRs and Trust
Episode 35
Monday, 17 November, 2025
How do you move from shipping features to delivering real outcomes? In this Easy Agile Podcast episode, COO Mat Lawrence interviews author and consultant Jeff Gothelf about customer-centric OKRs, culture change and the leadership habits that make outcome thinking stick.What you will learnHow to write outcome-based OKRs that focus on behaviour change, not task listsThe “Who does what by how much” framing and why it de-risks deliveryPractical steps to shift incentives from output to outcomeExperiments over big bets: smaller, faster loops to learn and scale what worksFixing the output trap in planning, metrics and roadmapsTactics leaders can use today: change the questions you ask, rename teams around outcomes, and model transparencyPsychological safety and autonomy: weekly 3-bullet updates to reduce fear and increase trustReal examples: nonprofit campaign testing, handling exec pressure for predictability, and aligning KPIs with OKRsAbout the guestJeff Gothelf is co-author of Lean UX and Sense & Respond, and author of Who Does What by How Much. He helps product and engineering leaders adopt outcome-centric ways of working.If this helped, subscribe for more conversations on Agile, product management and outcome-driven leadership. About Easy Agile At Easy Agile, we believe great Agile tools should be simple, intuitive, and accessible to teams of all sizes. Founded in 2016, we build Jira-integrated apps that help teams—from startups to scale-ups to enterprises—plan, collaborate, and deliver value more effectively. More than 160,000 Agile practitioners use our solutions every month to streamline workflows, improve team alignment, and stay focused on customer needs. Whether you're managing a growing product team or coordinating cross-functional Agile programs, our apps make Agile work easier. 🔹 Explore our Atlassian Marketplace apps: Easy Agile Programs – Scaled Agile planning & cross-team collaboration Easy Agile TeamRhythm – Sprint planning, user story mapping & retrospectives 🚀 Try our apps for free → https://www.easyagile.com/products Stay connected with us: 🌐 Website: https://www.easyagile.com 📖 Blog: https://www.easyagile.com/blog 🔗 LinkedIn: https://au.linkedin.com/company/easyagile








