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Marketing Minds PodcastAuthor: Tom Trush
The Marketing Minds podcast provides you with easy access to some of the best marketing resources available. My goal is to give you useful ideas and valuable tools you can use immediately to attract attention, create customers and build your business. And, best of all, these recordings are free for you to use and distribute. So please feel free to pass them on to anyone who wants to enhance their promotional efforts. Language: en-us Genres: Business, Management Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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The Marketing Idea That Solved December's Business Blues
Friday, 3 January, 2014
From a business perspective, aren't you glad December is over? After all, unless you’re in retail, December is typically a slow month. Right? The weeks surrounding Christmas and New Year's Day complicate matters. Many entrepreneurs and executives take this time off to see family, which pushes their businesses to the back burner. This year, I vowed to make sure my December played out different -- and it did. In fact, December would have been my highest-billing month, if it wasn’t for a canceled project right before Christmas. But I can't take all credit for the sales surge. You see, the reason for my strong December, in part, came from an idea I swiped from Charlie Gaudet. What's crazy is it only involved mailing a letter to about 12 people. We discussed the entire strategy on the latest Marketing Minds Podcast.
