Get Amplified

Author: Amplified Group

Podcast series GET AMPLIFIED where were going to be talking about everything to do with working in the tech industry from staying ahead of the pace of change to fulfilment and well-being.Hosting the series will be Sam Routledge former CTO at Softcat who will be joined by Vicky Reddington from the Amplified Group. The team will be joined by leaders in the tech industry who will share their stories. We are going to share things we wish we knew 20 years ago. This is not rocket science but, we are going to highlight many of the things we do subconsciously and with a more conscious approach, done with intent and purpose can be hugely impactful. We will break it down and make it practical! Like everything we do at the Amplified Group, we will keep it real, it will be relevant and it will be lively!
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Genres: Business, Entrepreneurship, Management

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How Google United 180,000 People with a Purpose Led AI Playbook
Episode 1
Friday, 17 October, 2025

Send us a textForget the hype cycle, this conversation gets into how AI actually lands inside a company: purpose first, people next, technology last. We sit down with returning guest Darren Thayre from Google to unpack how a 180,000 person organisation moved from siloed product areas to a shared AI language, and why a calm, purpose‑driven message aligned everyone faster than any dashboard or revenue goal could.We talk through the real mechanics of change: aligning OKRs across ads, YouTube, payments, cloud, and workspace around Gemini; replacing jargon with a common vocabulary that lets teams collaborate without translation; and setting a one‑way‑door commitment so the organisation stops hedging and starts learning. Darren shares insights from interviewing 150 Googlers; what worked, what didn’t: treat AI as a decade‑long capability you embed, not a three‑year “program” you complete.If you’re a leader wondering where to start, you’ll get a playbook you can use tomorrow. Run a one‑day purpose workshop to set ethics and vision. Ask every department for three use cases in three weeks:1) An easy win2) A six‑month stretch3) A moonshotLet teams become CEOs of their own journey. Put an AI assistant in every brainstorm to check feasibility, legality, and past art in the moment. Keep incentives and measures honest, communicate in plain English, and resist over‑engineering your transformation. Subscribe for more practical conversations on culture, leadership, and the real work of making AI useful. If this episode helped you reframe your approach, share it with a colleague and leave a short revieaw. What’s the first small bet your team will try?We would love you to follow us on LinkedIn! https://www.linkedin.com/company/amplified-group/