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Millionaire Insurance ProducerAuthor: Charles Specht
Hosted by Charles Specht, the Millionaire Insurance Producer podcast is the top podcast for insurance producers who want to quote less and win more often. Charles was a producer with a 1,000,000 Book of Business, before starting a consulting company working directly with insurance buyers. Charles understands what your prospects both want and need and will give you the tools of how to package your services in such a way that your prospects will fire their current agent and sign your Broker of Record Letterduring the very first appointment! Language: en Genres: Business, Careers, Entrepreneurship Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Should You Lead with "Price" or "Service" When Prospecting?
Thursday, 12 March, 2026
Do you find it difficult to set new business appointments? Most agents struggle with this as well. Usually it has a lot to do with what you're saying (or not saying) to your prospects. Is your script focused on "Price" or is it focused on "Service" or even something else? Because it matters. In this episode, host Charles Specht will explain which script variation tends to work better for which types of prospects. Frankly, the answer may surprise you. And, if you can make the necessary adjustments it should result in more set appointments with your prospects! For more information on the insurance sales training services or even the Fractional Chief Sales Officer offerings by Charles Specht, visit: www.permissiongroup.com. Key Topics: Price and service are two sides of the same coin - prospect with both, not one or the other Insurance buyers understand price instinctively but not coverage nuances - speak to their level Nearly every pricing problem traces back to a missing or inadequate service from the wrong agent Most agents skip renegotiating with underwriters, leaving prospects paying 5 to 15% more than necessary Attaching price pain to a specific missing service is what earns the prospect's agreement to meet A sample renegotiation strategy script that ties premium savings to a unique underwriter approach Scripting and messaging must target problems the prospect already feels - not gaps only you can see Avoid leading with EPLI or cyber liability - prospects don't feel the pain of those coverage gaps Price plus service prospecting sets more first appointments and ultimately wins more signed broker of record letters Reach out to Charles Specht Visit: Permission Network Produced by PodSquad.fm
