Marketing Revelations

Author: RevLocal

We live in an internet age of rapid change. Marketing Revelations cuts to the heart of necessary small business marketing conversations. Hosted by RevLocal, Marketing Revelations is designed to provide small businesses and multi-location brands with the expert tips, insights and strategies to maximize their online presence, no matter the obstacle. New episodes are released each month to cover a relevant topic in the digital marketing space.
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Language: en

Genres: Business, Entrepreneurship, Marketing

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Ep 47 - How New Ranking Factors Impact Your Small Business's Online Visibility
Friday, 10 March, 2023

Local search is a vital marketing strategy for any business, and it's essential to stay up-to-date with the latest changes to ensure that your business is visible to potential customers. In this episode of Marketing Revelations, Dan and Chelsea cover what local search is and discuss how to optimize your listing using important ranking factors like E-E-A-T, NAPU citations, claimed listings, reviews (both positive and negative), having a localized website, photos, Q&A sections, and more. Additionally, they highlight changes in the local search landscape, such as the launch of Apple Business Connect and the decreasing importance of Google Posts.Be sure to check out our blog for all the latest marketing content:https://revlocal.com/blog