 |
Brain for BusinessThe Brain for Business podcast takes the lessons from evidence-based academic research in the brain, behavioural and organisational sciences - neuroscience, psychology, behavioural economics and more - and brings them to life for a bu ... Author: Brain for Business
The Brain for Business podcast takes the lessons from evidence-based academic research in the brain, behavioural and organisational sciences - neuroscience, psychology, behavioural economics and more - and brings them to life for a business and organisational audience. Over the series we will speak to a range of neuroscientists, psychologists, behavioural economists, researchers and organisational practitioners, and look at some of the key aspects of human behaviour relevant to business and management practice. In so doing, we will seek to understand not just the what but also the how and the why and how it can be done differently Our overall goal? To build a bridge from research into the brain and behavioural sciences to practical, everyday insights and to help leaders at all levels within organisations enhance their effectiveness. Hosted on Acast. See acast.com/privacy for more information. Language: en Genres: Business, Management, Science, Social Sciences Contact email: Get it Feed URL: Get it iTunes ID: Get it |
Listen Now...
Series 3, Episode 24: Why attitudes toward scientific consensus can be disastrous, with Professor Nick Light, University of Oregon
Episode 24
Tuesday, 24 February, 2026
In a 2022 paper published in Science Advances, our guest today along with co-authors argued that “Public attitudes that are in opposition to scientific consensus can be disastrous and include rejection of vaccines and opposition to climate change mitigation policies.”So what does this mean? And what are the implications for both science and society?To discuss this I am joined by Professor Nick Light of the Lundquist College of Business at the University of Oregon.About our guest…In his research, Nick applies what marketers and psychologists have learned about consumer knowledge, preferences, and risk perceptions to address problems relating to the public’s understanding of science. Nick also studies consumers’ perceptions of the simplicity or complexity of brands, objects, and phenomena, and the downstream consequences of those perceptions.Prior to joining academia, Nick worked for about 8 years as a marketing manager and strategist for several Fortune 500 brands in New York City and interned at the United Nations.Nick’s website with more information on his research can be accessed here: www.nicklightresearch.comThe paper discussed in the article - Knowledge overconfidence is associated with anti-consensus views on controversial scientific issues - is open access and available here: https://www.science.org/doi/10.1126/sciadv.abo0038More information on University of Oregon Center for Science Communication Research can be found here: https://scr.uoregon.edu/ Hosted on Acast. See acast.com/privacy for more information.
