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The Innovative AgencyAuthor: Sharon Toerek
The Innovative Agency is a podcast that exists to help marketing agency leaders answer the question: "What's Next?". How are agencies staying on the cutting edge of marketing trends? How are they adapting their businesses to meet new business challenges in the agency world? Hosted by marketing law and intellectual property lawyer Sharon Toerek, we'll talk with agencies who are at the cutting edge of innovation and industry experts who have a front row seat to the practice of innovation in today's marketing, communications and creative agencies. The goal is to help listeners learn to look around the corner to spot their next opportunity. Sharon will share her expertise along the way about how to legally protect your agency's assets, and how to turn your agency's innovation into cash. Language: en Genres: Business Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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341. What Innovations Means for Agencies Now, with Jeff Brecker
Episode 341
Wednesday, 25 March, 2026
What does it really mean to be an "innovative agency" in 2026? Are we chasing the right signals, or just the loudest ones? On this episode of The Innovative Agency Podcast, Sharon Toerek sits down with Jeff Brecker, Partner in Innovation and Growth at Siberia, for a conversation about what innovation actually requires today. As AI dominates headlines and agencies feel mounting pressure to keep pace, Jeff challenges the notion that innovation is about adopting the latest tools. Instead he reframes it as the ability to solve real client problems in more meaningful, strategic ways. Drawing on decades of experience across both the brand and agency sides, Jeff shares how the role of agencies is evolving, why brands are increasingly expected to operate like media companies, and what that shift means for how agencies deliver value. He also offers a grounded perspective on navigating both the opportunity and the legal considerations that come with emerging technologies. What you will learn in this episode: Why defining true innovation in the agency space is more nuanced than simply adopting the latest technology Why agencies must look beyond the "AI hammer" and instead seek to understand client business needs and consumer behavior The critical shift from creating one-way brand messages to building engaging, participatory experiences How small, independent agencies can outmaneuver larger holding companies through strategy and adaptability How AI can become an enabler for deeper personalization and better understanding of client audiences Tips for navigating client expectations around pricing, value, and the role of technology in creative output Bio Jeff Brecker is a seasoned creative leader and team builder, specializing in design, content and production. He possesses a proven track record of success providing thought leadership for Fortune 500 brands, as well as the burgeoning digital startup community. He is currently President at 1117 Productions, helping produce and launch purpose-driven programming and platforms. Most recently, he joined Kimberly-Clark in the role of Vice President Global Creative, Design and Content. Jeff served as the leader to the Kimberly-Clark creative and design community around the world, drawing on his extensive background and expertise to strengthen the effectiveness of Kimberly-Clark creative in a digital world through a consumer-centric approach. Resources: Website: http://siberia.io/ LinkedIn Personal: https://www.linkedin.com/in/jeffbrecker/ LinkedIn Business: https://www.linkedin.com/company/siberia-/ Behance: https://www.behance.net/jeffbrecker Brecker Heads To Siberia As Partner, Innovation: https://www.mediapost.com/publications/article/409770/brecker-heads-to-siberia-as-partner-innovation.html
