 |
UMAI Social CircleAuthor: Umai Marketing
UMAI Marketing Co-Founders Alison and Karin just launched a podcast! From week to week, they'll share irresistibly inspiring food, bev, and wellness brands as well as interviews with CPG industry leaders. You better believe these two are gonna peel back some layers to reveal the why behind work - what makes this modern world of social media marketing advertising so special? Let's find out together. Visit our website at umaimarketing.com or follow us on Instagram @umaimarketing Language: en Genres: Business, Entrepreneurship, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
Listen Now...
#55: CPG Investing with Andrea Popova
Episode 55
Wednesday, 17 April, 2024
Welcome to episode #55 of the UMAI Social Circle, with your hosts, Karin and Alison. Today's episode features guest Andrea Popova, and we're discussing investing in consumer packaged goods brands from an investor perspective. Andrea shares her journey from spending years in retail and eCommerce at companies like Walmart, Nielsen, Meta, and Prose to writing one of the most-read DTC newsletters—CPGD. CPGD has evolved into a vital resource for digitally native brands, boasting 10,000 weekly readers and fostering a vibrant community, and it's the go-to online directory that connects brands, investors, and service providers alike. Andrea shares how her experience of finding brands to invest in, what to look for, and her favorite brand darlings at this time. Join us as we explore the dynamic world of CPGD and uncover invaluable insights for investing success. 🎙️ Let's break it down for you... [0:59 - 5:12] Intro: Meet Andrea Popova of CPGD.xyz [5:13 - 8:23] Making Your First Angel Investment [8:24 - 11:43] Andrea's Favorite Brands [11:44 - 13:15] What to Look for When Investing [13:16 - 15:27] What Kind of Questions Founders Should Ask Potential Investors [15:28 - 18:30] Recent Brand Investments & CPG Opportunities [18:33 - 21:03] CPG Trends: The Rise of Brand Profitability [21:04 - 22:03] Final Thoughts and Closing Mentions from this episode: Learn more and Start growing with us – UMAI Marketing socials – Instagram: https://www.instagram.com/umaimarketing/ TikTok: https://www.tiktok.com/@umaimarketing LinkedIn: https://www.linkedin.com/company/umai... Learn more about investing and CPGD with Andrea - 👉🏼 cpgd.xyz Access the Digital Marketing Tools Collection SHOP NOW 👉🏼 https://umaimarketing.com/shop/ Stay in touch: Join UMAI's Facebook Group: CPG Marketing CORE 3 Inspo: Organic Social, Social Ads & Email with UMAI: https://www.facebook.com/groups/core3inspiration/ #cpgd #podcast #ecommerce #investment
