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The Manaverse Podcast: Magic: the Gathering Business / Game Store Entrepreneurship / LGS ProfessionalsGrow your business, sell more games. Author: Tom Traplin
The Manaverse Podcast is a podcast created for you, the gamer with aspirations of building your own local game store (LGS), the entrepreneur running an LGS who wants to grow their business, and the player who wants a behind the scenes look into their favourite hobby. If youre looking for inspiration, new ideas, and interesting perspectives then Tom Traplin has you covered. Learn the business of selling some of the best games in the world including Mtg, Warhammer, Warmachine, Dungeons and Dragons, board games and Euro games from some of the best retailers in the industry. Once a week, Tom talks with some of the most successful entrepreneurs in the game industry and pulls out the strategies, tactics, and systems that make their businesses so effective. With a special focus on Magic: the Gathering, you will learn how to level up your LGS and build a better community with Tom Traplin and the Manaverse Podcast. Language: en Genres: Business, Entrepreneurship, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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MVP153: Unlocking Media Coverage For Your Local Game Store
Episode 153
Tuesday, 29 April, 2025
In this episode of the Manaverse Podcast, we sit down with Mickie Kennedy, founder of eReleases and expert in small business PR, to dive deep into how local game stores can harness the power of press releases and media outreach to grow their customer base and boost their reputation.Mickie shares why small businesses have exactly the kind of human stories that local journalists love, and how easy (and inexpensive!) it can be to start getting media attention. Whether you're brand new to PR or just looking for simple ways to build stronger community ties, this episode is packed with actionable strategies you can use right away.What You'll Learn:What a press release really is — and why most small stores don't need a fancy oneHow a simple email or phone call can open the door to local media coverageWhy human interest stories are your secret PR weaponTips for building your own “local journalist Rolodex”Easy, creative ideas to make your store’s events and customer stories media-friendlyWhy consistency in outreach pays off (even if it feels slow at first!)How PR can beat a $10,000 ad campaign for a fraction of the costReal examples of how small businesses used PR to move the needle in a big wayResources Mentioned:eReleases WebsiteFree PR Masterclass by Mickie Kennedy: ereleases.com/planConnect with Mickie Kennedy:LinkedIneReleases
